Site Logo

Apple celebrates 10-year anniversary of the release of the iPhone

Tomorrow (29th June) marks ten years since Apple first put the iPhone on sale, a decade in which the device has made changes in every sector from retail to banking. With critics unsure on its launch, the device sold over 270,000 units in its first 30 hours on sale, and continues to sell at a rate of nearly 400 devices per minute.

The growing universality of the iOS operating system, as the iPhone now tops 1 billion devices worldwide, means that businesses ignore the next decade's possibilities of iOS at their peril, according to Apple mobility partner WWT Asynchrony Labs. In retail especially, personalisation, made possible by linking individual devices to a brand's offering, is an entirely new innovation. By offering the chance to get closer to customers and potential customers, mobile applications are part and parcel of a modern retail strategy. 

Bob Elfanbaum, Co-head of WWT Asynchrony Labs said, "at the time of release, Apple's slogan for the product was 'This is only the beginning'. These words have turned out prophetic as whole industries now rely on the iOS platform to provide products, services and information – there are in fact more than 2 million apps, on which customers spent around £23 billion last year. It is hard to think of another platform that has had such an impact in terms of changing consumer behaviour and providing new possibilities for businesses to change the way they interact with customers.

"It's amazing how the iPhone has come full circle in retail. Originally a top-selling product, Apple's device is now a tool that retailers leverage to drive sales of a plethora of different goods from homeware to high-tech gadgets. The ubiquity of mobile apps has completely changed many business models. Take, Uber and Airbnb – two businesses which have shot to success through their clever positioning of app-based services. Older firms have also experience rejuvenation as their products now find completely new markets as a result of mobile services."

The first iPhone was officially unveiled by Apple's late Founder, Steve Jobs on 9th January 2007 and was then put on sale on 29th June 2007.

More News
1 month ago
How to prepare for the new changes to employment laws
Employment laws are due an overhaul in April, with changes to flexible working, request amends, and protection for new parents and carer's leave, among other changes. Vivek Dodd, CEO of Skillcast, warns that failure to comply could result in serious consequences.
1 month ago
British Safety Council Keep Thriving workshop to take place in Cardiff
As part of its charitable work, British Safety Council is offering SMEs and micro-sized organisations in Cardiff the chance to attend a 3-hour workshop, delivered by its Being Well Together experts, completely free of charge to explore how to develop a well-being strategy.
1 month ago
Mitel appoints new SVP and Head of International Region
Mitel, experts in business communications, has announced the appointment of Simon Skellon as SVP and Head of International Region.
1 month ago
VIPRE Security Group appoints new General Manager of Business Security Division
VIPRE Security Group, a cybersecurity solutions provider, has appointed Usman Choudhary as General Manager of its Business Security Division, encompassing VIPRE EDR and Advanced Threat Protection for Email, SafeSend for Email, and Inspired eLearning security awareness training.
1 month ago
Ascentae unveils smart workplace experience centre
Ascentae, a UK-based workplace solution and value-added distributor, has announced the opening of a new Experience Centre in the heart of Clerkenwell, London.
1 month ago
IT at forefront of sustainability efforts, but lacks proper tools and expertise
A report commissioned by OpenText has found that IT departments are playing a major role in achieving corporate sustainability objectives and cited the lack of innovative tools and expertise as the primary challenges they face in meeting those goals.
1 month ago
Harrison provides bespoke manufacturing services to B&Q stores
B&Q set out to find a partner that could provide a range of display components, including a new-look dump bin. While the products had already been designed by B&Q, Harrison was invited to tender for the project at a later date.
1 month ago
Leyard Europe LED supports new educational exhibition
A 4K CarbonLight VX LED screen from Leyard Europe forms the heart of a new inspirational and educational exhibition at the headquarters of the European Molecular Biology Lab (EMBL), Europe’s flagship laboratory for research into life sciences.
1 month ago
Crawley Town Centre BID invests in AI visitor behaviour platform
Crawley BID has invested in Place Informatics Visitor Behaviour Platform to help understand, manage, and improve town centre services and events.
1 month ago
Viking re-establishes presence in Ireland
Office supplies reseller Viking is re-establishing its presence in Ireland with the opening of a distribution centre in Dublin, the development of a local sales team, and the creation of a local customer service centre.

Login / Sign up