New research, conducted by VIGA for PriceSpy, has revealed that over half (56%) of Brits are planning to shop on Black Friday this year, up 16 per cent from 2017.The data also revealed growth increases in the product categories that shoppers will be buying from.
The largest majority (65%) of Brits plan on buying gadgets & electronics up 10 per cent from last year (55%). This is followed by fashion (41%), up 4 per cent, toys, children & baby (37%) and beauty & health (31%) are up 1 per cent from last year.
Whilst Black Friday is traditionally associated with deals on gadgets and electronics, in 2017 PriceSpy witnessed the biggest savings in its home & garden category. With an average saving of 15 per cent. 83 per cent of the products in the home & garden category had a lower price on Black Friday last year compared to 1st November.
In terms of price reductions, PriceSpy data shows that 86 per cent of products in its audio & video category were cheaper on Black Friday 2017. This was followed by:
·Home & garden (83%)
·Games & consoles (71%)
·Computer & Accessories (67%)
·Phones & GPS (61%)
Whilst there are evidently great deals to be had across multiple categories, PriceSpy also warns that Brits are at risk of falling victim to too-good-to-be-true sales this Black Friday. Whilst perfume was the second most clicked on product type on PriceSpy on Black Friday last year, 34 per cent of the perfumes listed on PriceSpy had a higher price on Black Friday compared to 1stNovember 2017.
Vanessa Katsapa, Country Manager UK & Ireland at PriceSpy said, “the high street is in a constant state of discounting, battling against persistent competition from online retailers. Although Black Friday is traditionally associated with technology and gadgets, savvy shoppers are aware that some retailers typically hike their prices up before Black Friday, appearing to offer bigger discounts. Or that prices can simply be cheaper at other times of the year. We encourage shoppers to check the price history of the product to understand the best time to buy and ensure they’re getting a good deal.”