• Are Brits really saving this Black Friday?

        • New research, conducted by VIGA for PriceSpy, has revealed that over half (56%) of Brits are planning to shop on Black Friday this year, up 16 per cent from 2017.The data also revealed growth increases in the product categories that shoppers will be buying from. 

          The largest majority (65%) of Brits plan on buying gadgets & electronics up 10 per cent from last year (55%). This is followed by fashion (41%), up 4 per cent, toys, children & baby (37%) and beauty & health (31%) are up 1 per cent from last year.

          Whilst Black Friday is traditionally associated with deals on gadgets and electronics, in 2017 PriceSpy witnessed the biggest savings in its home & garden category. With an average saving of 15 per cent. 83 per cent of the products in the home & garden category had a lower price on Black Friday last year compared to 1st November.

          In terms of price reductions, PriceSpy data shows that 86 per cent of products in its audio & video category were cheaper on Black Friday 2017. This was followed by:

          ·Home & garden (83%)

          ·Games & consoles (71%)

          ·Computer & Accessories (67%)

          ·Phones & GPS (61%)

          Whilst there are evidently great deals to be had across multiple categories, PriceSpy also warns that Brits are at risk of falling victim to too-good-to-be-true sales this Black Friday. Whilst perfume was the second most clicked on product type on PriceSpy on Black Friday last year, 34 per cent of the perfumes listed on PriceSpy had a higher price on Black Friday compared to 1stNovember 2017.

          Vanessa Katsapa, Country Manager UK & Ireland at PriceSpy said, “the high street is in a constant state of discounting, battling against persistent competition from online retailers. Although Black Friday is traditionally associated with technology and gadgets, savvy shoppers are aware that some retailers typically hike their prices up before Black Friday, appearing to offer bigger discounts. Or that prices can simply be cheaper at other times of the year. We encourage shoppers to check the price history of the product to understand the best time to buy and ensure they’re getting a good deal.”

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Why 2019 will be the year of the great office escape

          Why 2019 will be the year of the great office escape

          Monday 10th Dec 2018 by clareb
          Thanks to developments in technology, the workplace, and the expectations surrounding it, have changed over the last few years resulting in more and more workplaces embracing a mobile working policy. According to a report issued this year, 70 pe...Read More...
          Key factors for SMBs adopting an end-to-end business management solution

          Key factors for SMBs adopting an end-to-end business management solution

          Thursday 6th Dec 2018 by clareb
          As digital transformation gathers pace, and cheaper and easy to deploy cloud solutions hit the market, having a dedicated end-to-end solution for business management not only becomes more feasible, but a necessity to stay competitive. Chris Nichols, ...Read More...
          Businesses join consumers in abandoning the high street

          Businesses join consumers in abandoning the high street

          Wednesday 5th Dec 2018 by clareb
          With major retailers disappearing from UK high streets on an almost daily basis, as consumers turn their backs on bricks and mortar stores, a new report from full-service e-commerce agency, PushON has uncovered that it isn’t just cons...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue