• Around 39% UK consumers intend to spend during the 2020 Black Friday period

        • Nearly two-fifths of UK shoppers plan to participate in the Black Friday promotional period this year, with it being an important occasion to purchase Christmas gifts for consumers who have been hardest hit by the economic impacts of COVID-19, says GlobalData, data and analytics experts.

          Black Friday has become an increasingly online event and will be even more so this year due to COVID-19 restrictions, attracting younger more digital-savvy shoppers. This may lead to backlogs of orders and extended delivery times as retailers must balance increased online demand with social distancing and courier capacity, with more agile digital retailers such as Amazon and ASOS more likely to be able to cope with this and meet high consumer expectations of delivery speed. 

          Emily Salter, Retail Analyst at GlobalData said, “Black Friday will be most popular among younger shoppers, with 60.3 per cent of 16-34-year olds intending to buy items on a Black Friday promotion this year, persuaded by the extended discounting period among many retailers (Amazon offered deals throughout November and Dixons Carphone started discounting on the 10th November) and the potential for significant discounts. Though this will help retailers to clear stock, especially seasonal clothing & footwear items, it will be detrimental to their profitability.

          “Electricals & technology is the category that most consumers intend to purchase, with 53.8 per cent of those planning to participate in the event wanting to buy into the sector. GlobalData expects clothing & footwear to be less popular this year due to dampened demand for partywear, though branded sportswear could be a saving grace for retailers such as ASOS and Next, as well as sports brands themselves, including Nike and Adidas. Consumers will be likely to spend on other sectors instead, including homewares as they continue to spend more time at home.”

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Over 1 in 5 London office workers have unhealthy reliance on caffeine

          Over 1 in 5 London office workers have unhealthy reliance on caffeine

          Wednesday 21st Apr 2021 by clareb
          As millions of people prepare to head back to work over the coming weeks as the lockdown measures are eased, the rigours of the commute, office-based working and lack of home comforts will undoubtedly be a shock to the system.  With this i...Read More...
          Quality audio critical for unlocking distanced learning experience

          Quality audio critical for unlocking distanced learning experience

          Friday 16th Apr 2021 by clareb
          As with  the hybrid working trend, the  pandemic has  revealed new opportunities for innovation and improvement. In light of this, a new report ‘Reimagining education with high-quality audio’ from Frost &  Sul...Read More...
          Reopening retail safely with smart technology

          Reopening retail safely with smart technology

          Wednesday 31st Mar 2021 by clareb
          Under plans set out by the Prime Minister, UK shops, hairdressers, gyms and outdoor hospitality and other non-essential retail outlets will reopen on 12th April in England. Although a welcome move for many, the reopening doesn’t come without si...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue