• Artline launches ‘Heroes’ project at Creativeworld

        • Artline is celebrating a successful mission at Creativeworld, as the brand donned their capes in Frankfurt and announced the ‘Artline Heroes’ concept. The launch of its new marketing plan targeted retailers and buyers from all around Europe.

          The cross-platform plan appeals directly to consumers whilst boosting Artline’s offering to retailers, with a selection of bold display units, easy to understand product categories and new-look packaging.

          The ‘magnificent seven’ products, including the Artline 70, which recently celebrated its golden anniversary, will be a part of the ongoing ‘Heroes’ project. Each of the products has been given a unique character – highlighting the benefits of each pen and how its ‘super’ properties can help consumers in their everyday life.

          Throughout the event, Artline were joined by UK artist Judith Selcuk who demonstrated the creativity and flexibility woven into every marker.

          Derek Evans, UK Sales and Marketing Manager at Shachihata Europe said, “the ‘Heroes’ project has been in development for six months. It’s been refined to ensure it grabs the attention of consumers and we hope that retailers will join us by exciting consumers in-store and online.”

          Jasmine Jones, European Export Sales Manager for Shachihata Europe added, “we’ve been overwhelmed by the reaction to our plans to unleash the ‘Artline Heroes’ to the UK and Europe.

          “Creativeworld has given us a platform to present a new and exciting proposition directly to retailers. We hope they’ll join the fun by promoting our fantastic Heroes products to their customers.”

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Derwent Pencils launches new hand-lettering set

          Derwent Pencils launches new hand-lettering set

          Tuesday 14th Aug 2018 by clareb
          Derwent Pencils has launched its first ever hand-lettering set, as it taps into a growing trend amongst budding creatives. Hand-lettering has taken the world by storm and artists have flooded Instagram, Pinterest and Youtube with examples of&nb...Read More...
          Artline launches Scrivens summer competition

          Artline launches Scrivens summer competition

          Monday 6th Aug 2018 by clareb
          Artline has teamed up with eye care specialists Scrivens to launch a summer colouring competition with winners receiving an Artline Art Kit. The specialist marker brand is inviting children to visit one of Scrivens’ 181 stores and design a pai...Read More...
          Pentel’s nationwide summer cinema campaign launched

          Pentel’s nationwide summer cinema campaign launched

          Tuesday 3rd Jul 2018 by clareb
          Pentel’s 2018 campaign is hotting up as it reaches its peak of activity this summer. Running from the 20thJuly, for an entire month, cinema screens throughout the UK and Ireland will feature a 30-second commercial promoting the company’s ...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue