Barista style coffee from NESCAFE
Leading brand NESCAFE® has just launched NESCAFE® AZERA® out of home, its first instant, barista style coffee that is said to deliver the same 'intense aroma, enticing look and roasted coffee taste' as a barista coffee, but in an instant.
NESCAFE® AZERA® combines finely ground beans with instant coffee to deliver a full-bodied coffee taste as well as an intense aroma and a swirl of golden crema - the true sign of a barista-style coffee.
Lynn Little, NESCAFE® Ingredients Lead at NESTLE® Professional® says: "Since launching the world's first instant coffee in 1938, as a brand NESCAFE® has always remained at the forefront of innovation, from the introduction of the first freeze-dried soluble coffee with NESCAFE® GOLD BLEND® in 1965 to the announcement earlier this year that all NESTLÃ® UK factories have achieved zero waste to landfill status.
"Today, as NESCAFE® celebrates its 75th anniversary, the appeal of instant remains strong as our convenience culture grows. NESCAFE® AZERA® satisfies the growing appetite for barista style coffee but with the convenience and consistent quality of instant, and marks the culmination of years of innovation and research. In essence, it offers a completely new generation of premium quality convenience."