After nearly 40 years in business, CBS has updated its branding to better reflect its approach to what the company does and focus on what makes CBS ‘distinct.’
The new logo is a summation of what customers experience when CBS creates or refurbishes their office interiors. The new website also boasts a cleaner, simpler, more organised and more modern look.
The new CBS brand is not so much about the company but the impact it has on its clients' teams and their businesses. CBS aims to transform every workspace into a place where people feel inspired to do remarkable things.
CBS said, “we all spend a lot of our time at work, so the impact our office environment has on our attitude and performance is significant. A great workspace is proven to produce great results for people and businesses and also makes it easier to recruit and retain the best people. We know all of this because our clients and their teams constantly tell us.”
CBS also want to be able to prove that it delivers a return on investment so decided to start measuring the impact of its work.
CBS added, “before we even think about design we now undertake a simple Employee Survey with our clients and their staff, asking just five key questions, and giving staff the opportunity to make additional comments. The whole thing is designed to measure people’s attitudes to their workspace and how it contributes to their personal motivation and productivity.
“Then, once our office design project is complete and our clients’ teams have got their feet under their tables, we repeat the exercise.
“We believe the new brand drives home the message that we don’t just design and deliver stunning new office interiors but help to transform businesses, their staff and the results they achieve. We can now prove the impact, value and results our work achieves for our clients, and their teams.”