• Consumers misled by green buzzwords

        • With many retailers accused of ‘greenwashing’ OnBuy.com conducted a survey to find out what consumers think. The survey was completed by 3,446 participants.

          Biodegradable, recycled and recyclable are among ten green and sustainable buzzwords which encourage consumers to purchase. The most misunderstood green and sustainable buzzwords included:

          1. Low-VOC (96%)

          2. Net zero (48%)

          3. Carbon-negative (26%)

          4. Clean (22%)

          5. Green (19%)

          More key findings from the survey:

          • 83% of consumers feel misled by green and sustainable buzzwords in retail advertising (17% do not)
          • 90% of consumers think retailers need to be more transparent about how green their stock is (10% do not)
          • 55% of consumers said they would challenge retailers on their sustainability if they were unsure on their policy (45% would not)
          • 76% of consumers think they need more education about what is and isn’t sustainable (24% do not)
          • Retailers accused of ‘greenwashing’ - greenwashing is when a company or organisation spends more on marketing themselves as environmentally friendly than on minimising their environmental impact

          When asked ‘do you think retailers who use green and sustainable buzzwords have a genuine interest in sustainability?’ Consumers answered:

          • 0% yes
          • 38% no
          • 62% sometimes

          Finally, when asked ‘which of the following do you think is key in making shopping greener?’ Consumers answered:

          1. Companies to recycle and/or reuse most of what they create in the production process (44%)

          2. Environmentally efficient packaging (no plastic) (33%)

          3. Green shipping methods (local pick up) (15%)

          4. Products made with raw materials (organic cotton) (7%)

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Taking breaks helps workers make better decisions

          Taking breaks helps workers make better decisions

          Thursday 13th Feb 2020 by clareb
          We tend to assume that work and productivity stop when workers take time to relax, away from their desks, however, people that use micro-breaks are actually better prepared and more effective, according to new research. A study of 1,000 workplaces p...Read More...
          ‘Digital nomads’ present new way of working for 2020

          ‘Digital nomads’ present new way of working for 2020

          Wednesday 29th Jan 2020 by clareb
          In today’s business world, the new working life has made way for the ‘digital nomad’ – a person who doesn’t rely on working in one specific location. Instead, they work entirely remotely, using technology and connectivit...Read More...
          Careers one of top causes of youth stress

          Careers one of top causes of youth stress

          Thursday 23rd Jan 2020 by clareb
          According to a study by UK Youth, young adults spend more than six hours a day ‘stressed out’, but 1 in 10 feel they have no one to discuss their concerns with. Today’s adults are concerned by a culmination of factors spanning ...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue