• Consumers misled by green buzzwords

        • With many retailers accused of ‘greenwashing’ OnBuy.com conducted a survey to find out what consumers think. The survey was completed by 3,446 participants.

          Biodegradable, recycled and recyclable are among ten green and sustainable buzzwords which encourage consumers to purchase. The most misunderstood green and sustainable buzzwords included:

          1. Low-VOC (96%)

          2. Net zero (48%)

          3. Carbon-negative (26%)

          4. Clean (22%)

          5. Green (19%)

          More key findings from the survey:

          • 83% of consumers feel misled by green and sustainable buzzwords in retail advertising (17% do not)
          • 90% of consumers think retailers need to be more transparent about how green their stock is (10% do not)
          • 55% of consumers said they would challenge retailers on their sustainability if they were unsure on their policy (45% would not)
          • 76% of consumers think they need more education about what is and isn’t sustainable (24% do not)
          • Retailers accused of ‘greenwashing’ - greenwashing is when a company or organisation spends more on marketing themselves as environmentally friendly than on minimising their environmental impact

          When asked ‘do you think retailers who use green and sustainable buzzwords have a genuine interest in sustainability?’ Consumers answered:

          • 0% yes
          • 38% no
          • 62% sometimes

          Finally, when asked ‘which of the following do you think is key in making shopping greener?’ Consumers answered:

          1. Companies to recycle and/or reuse most of what they create in the production process (44%)

          2. Environmentally efficient packaging (no plastic) (33%)

          3. Green shipping methods (local pick up) (15%)

          4. Products made with raw materials (organic cotton) (7%)

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Autonomous service models see rising demand

          Autonomous service models see rising demand

          Monday 23rd Mar 2020 by clareb
          UK business and healthcare sectors have discovered a not-so-secret weapon in the battle to contain Covid-19 and to cope with staff shortages due to self-isolation; robots. Robotic technology has proved to be a valuable solution to social distancing ...Read More...
          5 tips for businesses to maximise efficiency during crisis

          5 tips for businesses to maximise efficiency during crisis

          Thursday 19th Mar 2020 by clareb
          Whenever there’s a crisis, as humans, we tend to lose control just a little bit. But when it comes to business, leaders must work to minimise the disruption and maximise efficiency for the long-term benefit of staff, customers and suppliers. I...Read More...
          Why cloud print services are the way of the future

          Why cloud print services are the way of the future

          Tuesday 17th Mar 2020 by clareb
          The print industry is at a critical point where it must build momentum around as-a-service offerings to provide greater flexibility, reliability, and improved performance as well as reduce costs and free up internal resources. Quocirca has released ...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue