Following extensive research and discussions with inter-disciplinary artists, Derwent has relaunched its pen category. The new category will see Derwent Paint Pens replacing the Graphik Line Painter range in a new-look packaging. The Derwent Line Maker range also has been adapted to feature new recyclable packaging, clearer descriptions and new visuals following discussions and focus groups with a selection of UK and international creatives.
Moving away from a plastic wallet, Derwent Paint Pens will sport packaging made from a new recyclable material that will feature the artwork of British-creative Carne Griffiths.
Featuring a 0.5mm Japanese nib and filled with a highly lightfast, vibrant pigment ink, Derwent Paint Pens are permanent and water-soluble, and can be used for a variety of techniques on a range of surfaces.
Twenty bold colours inspire artists to create art that is guaranteed to catch the eye with both painterly techniques and the ability to achieve fine detail. Paint Pens will be available to purchase individually or as sets of five. There are four colour pack options available.
Mike Stranders, General Manager of Derwent said, "repositioning our pen category has been an important focus for the brand. Our pen offering is unique and we want to make very clear our product proposition to the consumer, in order to aid their purchase decision.
“By refocussing the category and making product information clearer to consumers, we hope to bring a greater understanding to our pen products and inspiring artists with new uses that they may not have thought of.”
The relaunched Line Maker range features 6 new colours, which will sit alongside black, grey and sepia ranges. The black fine liners have been reformulated to a new permanent formulation. The pens will continue to be in 0.05mm, 0.1mm, 0.3mm, 0.5mm and 0.8mm thicknesses (black only), offering artists the variation needed to create different shapes and tones.
The line maker Ink formulation is permanent once dry and highly lightfast, meaning artists are safe in the knowledge that their work will be vibrant in colour whilst lasting over a hundred years under museum conditions.
Mike added, “the Derwent Line Maker range is widely-respected for its fine, free flowing ink and its ease of use for detailed drawings. The range has been expanded to increase the colour possibilities for artists.
“With new recyclable packaging, we’re strengthening our commitment to being environmentally friendly whilst not losing sight of the requirements of artists.
“Six new colours have extended the Line Maker collection alongside new attractive point of sale highlighting the range and its competitive positioning.”
Both ranges will be available to consumers in March.