Derwent Pencils has launched its first ever hand-lettering set, as it taps into a growing trend amongst budding creatives.
Hand-lettering has taken the world by storm and artists have flooded Instagram, Pinterest and Youtube with examples of their work, showcasing a spectrum of art where no two works are ever the same. Derwent has launched the collection, following extensive research with artists who want to achieve washes and shapes, complete with controllable colour, with consummate ease.
Brands across the globe are now using hand-lettering for advertising products, from coffee to coach trips.
Nicola Shepherd, Derwent Global Marketing Director said, “what sets the Derwent Hand Lettering Set apart from other similar kits is the unique formulation of our Inktense products. Unlike traditional watercolour, washes created with the Inktense range are fixed once dry, allowing for artists to have fun building up layers of colours in their hand lettering efforts.”
Importantly, there is a distinct variation between calligraphy and hand-lettering. Calligraphy has a very strict and disciplined writing-type whereas hand-lettering has a limitless quality, allowing artists to use pens, pencils and brushes to manipulate different shapes and styles.
With various types of handwriting continuing to develop as more artists pick-up-a-pen and try the craft for themselves, hand-lettering looks to be sticking around for the foreseeable future. The craze has been led by artists such as Paul Antonio and Shayda Campbell, with the latter commissioned to create the artwork for Derwent’s new product.
Nicola added, “if creatives need a little advice and inspiration to get them started, Shayda Campbell has created beautiful hand-lettering printable guides and a video which can be viewed or downloaded on our website, www.DerwentArt.com.”
The Derwent Hand-Lettering Set is now available for just £19.99 (RRP).