Continuing its drive to shift the business market away from laser printers in favour of more sustainable business inkjet printing, Epson achieved a 56 per cent market share increase between 2015 and 2019, according to IDC data. This growth positions Epson with 29 per cent total market share across western Europe.
This success is attributed to the increasing commitment to sustainability seen across western Europe, as organisations make moves to reduce their environmental impact.
In recent research conducted by Epson, nearly half (44%) of European businesses confirmed they are prioritising being more environmentally friendly, while 38 per cent stated they were under considerable pressure to improve CSR performance.
Darren Phelps, VP of business sales at Epson Europe said, “while CSR is a pressure point for businesses it’s also an opportunity to differentiate from competitors and become more economically efficient. By investing in sustainable technology such as business inkjet printers, organisations are demonstrating their commitment to supporting the planet.”
Epson has invested over half a billion euros into the development, manufacture and distribution of business inkjet. Its sustainability efforts are being recognised across the industry with nine of its products winning in three Green MFP categories at the recent 2019 DataMaster Lab Print Awards. The company as a whole secured a Keypoint Intelligence PaceSetter Award for sustainability as part of the testing lab’s recognition of manufacturers advancing environmental initiatives.