Ioana Nitu, Product Manager at Brother UK, explains how label printers increase efficiency and bring order to the office
One of the key findings of research conducted by Rainmakers CSI on behalf of Brother International Europe, was that over the next three years, 27 per cent of facilities managers expect to do more labelling than they do today.
And it’s easy to see why. Labelling is essential to daily life, it’s an easy way to distinguish and identify objects. It conveys professionalism - printed designs look much slicker than handwritten labels and it has so many applications - from warning signs to instructions, identifying assets, to creating visitor badges.
A professionally printed label is more than just bringing order to the office, it can also play a key part in being compliant in health and safety regulations and efficient working practices across many business sectors. Plus, with highly durable, laminated labels, you know they are tamper-proof, long-lasting and remain legible.
For example, a clear label design automatically gives focus and understanding to a person who is looking at it from a distance or reading it for information - critical when communicating health and safety messages, warning of potential hazards, or even to let people know that an appliance is out of order, or a room temporarily out of bounds.
The most commonly cited issues around poor labelling from a facilities managers’ point of view include: errors in the use of equipment on site, breach of internal company policies and/or health and safety standards, errors in equipment testing, accreditation or documentation; non-compliance resulting in invalid insurance cover, and confusion during evacuation drills or emergencies.
All of our solutions are designed with the customers’ needs front of mind and we spend time understanding each sector and the challenges they're facing, to ensure our products resolve these challenges. This is the reason we have two technologies for label printers, with two different outputs - one laminated durable label and one paper adhesive label.
Handheld and desktop label printers need to be as smart as our smartphones and allow employees to print simply, quickly and easily. Labels need to be designed professionally and quality resolution is paramount. Extensive research and development has dialled up the changes for electronic labelling and Brother devices boast Bluetooth, AirPrint and Apple MFi certification - made for iPod, iPhone and iPad.
We have also made creating labels even easier with the latest version of the Brother iPrint&Label app, which enables users to choose one of the pre-defined templates or quickly design bespoke labels from scratch. Labels can now be created on a computer through the P-touch Editor label design software, then simply emailed to a smartphone or tablet to print, save or edit on the mobile app.
Compatible with many Brother models, the app also now allows users to create standout two colour labels in red and black* using Brother’s QL-810W and QL-820NWB label printers.
*Two-colour printing: requires DK22251