Lyreco has unveiled a new look with a revamped logo and corporate branding, along with a new corporate strapline – Working Together for Tomorrow – to underline its mission to be environmentally sustainable.
The new look was unveiled at its UK headquarters in Telford at a special event which saw the 500 employees being welcomed to the rebranded offices by their senior management team through an arch of balloons. The company, which employs 9,000 people, said the new look reflect its commitment to its customers, employees and sustainability and highlights the core principles behind the business.
Peter Hradisky, Managing Director of Lyreco UK and Ireland said, “we wanted to create a new, strong, modern logo which reflects our values, but at the same time still be recognisable with our branding.
“We have almost 100 years’ experience of working with our customers and our employees to help both succeed in everything they do but are also committed to doing everything we can to create solutions which are sustainable.
“We say we are working together for tomorrow because we want to create an environment that our employees are proud of so that they are also proud to work for this business.
“I am really excited and proud of the new branding and the feedback from staff shows that they are too. We cannot wait to communicate this across the business and our customer base.”
A video about the new branding can be found at https://www.youtube.com/watch?v=4gEojLMU6jw