Neopost is changing its corporate business name to Quadient.
As customer expectations continuously evolve, customers expect immediacy and simplicity. The new branding strategy reflects the company’s dedication to helping clients better connect with their customers as interactions have become increasingly connected, personal and digital.
Geoffrey Godet, Chief Executive Officer of Quadient said, “in January 2019, we unveiled our new strategy aimed at growing our company and moving away from being a holding company to a focused, integrated organisation. It was critical to align our corporate brand platform with this new strategy, using a purpose-driven brand to help businesses leverage our entire portfolio of solutions to simplify and solidify interactions with their customers. This change comes at a defining moment in our company's history and is instrumental in unifying our global organization around a common aspirational brand.”
This change represents the realisation of the new organisation announced in January 2019. Quadient is an inventive name addressing key elements driving customer connections today. Additionally, the company unveiled a new logo and new tagline, ‘Because connections matter’, that embodies the brand vision to be the driving force behind the world’s most meaningful customer experiences.
The new brand identity will begin rollout on 23rd September 2019.