• Pilot FriXion to hit TV screens for BTS period

        • The Pilot Pen Company (UK) Ltd will be rolling out a new TV advert this August for its FriXion range of erasable pens.

          First launched in 2006, the FriXion rollerball has grown to become is the best-selling rollerball in terms of sales value in the UK and is a known favourite over the Back To School season.

          The new advert has been created to reaffirm Pilot FriXion in the minds of the consumer as the original erasable pen in a fun and memorable way which clearly shows consumers the key features of the pens.

          Stuart Barker, Marketing Manager for Pilot Pen UK said, “we strongly believe in investing in our end-user awareness campaigns and despite being the UK’s best-selling rollerball pen in the UK by sales value due to offering the optimum combination of writing performance and the convenience of it being erasable, we know that there are still a large number of potential users out there who are not yet aware such an amazing pen exists and so we are continually investing in new creative and wide-reaching media campaigns which will bring great benefits to our trade customers who stock the FriXion range.”

          The campaign will commence on the 4th August across Sky, Virgin Media, YouTube and other digital on-demand channels for a 4-week period. 

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Lexmark achieves supply chain security certification

          Lexmark achieves supply chain security certification

          Wednesday 8th Jul 2020 by clareb
          Lexmark has achieved the ISO 20243 standard, becoming the only printer manufacturer to gain this supply chain security certification. The ISO 20243 standard is a set of requirements and recommendations for mitigating maliciously tainted and cou...Read More...
          Sharp provides prepay table service app to hospitality industry

          Sharp provides prepay table service app to hospitality industry

          Tuesday 7th Jul 2020 by clareb
          Sharp Business Systems UK Plc (SBSUK) has announced its partnership with QikServe, offering a mobile prepay solution to help bars and restaurants come back from COVID-19. The Preoday smartphone application seamlessly integrates with Sharp’s sta...Read More...
          Dynabook adds new Satellite Pro C50 to notebook range

          Dynabook adds new Satellite Pro C50 to notebook range

          Tuesday 9th Jun 2020 by clareb
          Dynabook Europe has launched the Satellite Pro C50, a budget-conscious business laptop that has been engineered to provide users with all the tools needed for a productive working day.  Equipped with a variety of performance, connectivity and s...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue