• Research finds the UK is a nation of last minute shoppers

        • Research conducted by Clouder.co.uk has revealed that the UK tops the list of countries searching for same day deliveries, beating both the United States and Australia.

          According to the survey of 523 participants, £67bn will be spent online this year by Brits with 52 per cent saying that they would specifically choose a retailer that offered same day delivery over those that didn’t. 67 per cent of participants would spend more if it meant they would get same-day delivery and 36 per cent of respondents stated they would pay £10-15 for same-day delivery when in a pinch.

          When it came to special occasions, the findings saw that 34 per cent were most likely to use same-day delivery for Valentine’s day, 28 per cent for birthdays, and 31 per cent for Christmas. Men were most likely to use same-day delivery for Valentine’s day, and women would use it for birthdays. In terms of age groups, females aged between 26-35 were most likely to opt for same-day delivery.

          The key words ‘same day delivery’ was the most common searched term on Google in London, with search results identifying Birmingham a close second. Queries into same day delivery from retailers peaked several times in 2016. It was most searched for on Google from the 7th to the 13th of February (or just before Valentine’s day), then again at the beginning of May, then from the 14th and 20th of August, just in time for last-minute summer holiday purchases, and finally, just before Christmas, where the search peaked from 14th to the 24th of December.

          Tomas Zalatoris, CEO of Clouder.co.uk said, “it comes as no surprise that customers want same-day delivery. With the success of services such as Amazon prime, a consumer’s delivery expectations are getting bigger and the time they are happy to wait for products is getting smaller. Millennials have been brought up alongside the digital boom, where everything is available instantly. Retailers need to be where consumers are, which as Millennials grow up, is increasingly online.”

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