• Retailers losing out on online sales through lack of trust and reliability

        • Retailers need to do more to demonstrate their reliability and trustworthiness if they want to encourage more shoppers to spend larger amounts online, according to new research.

          A new report of 1,000 UK consumers, conducted by full service e-commerce agency, PushON, found that customers would feel more reassured to part with large sums of cash on the web if they trusted the retailer and knew exactly what they were getting for their money. 68 per cent would be more inclined to spend larger amounts online if retailers could reassure them that they would receive the same quality of service online as they do in store, for instance, by offering next or same day delivery, in depth product information and accurate images or realistic videos of the product.

          Sam Rutley, Managing Director of PushON said, “encouraging more shoppers to part with larger amounts of money online requires a huge focus on building trust and a strong brand reputation. It’s about creating the same experience, regardless of if the purchase is made online or in store, customers should always receive the same great level and quality of service.

          “Retailers also need to be highlighting the benefits of shopping via their online sites – they need to raise awareness about their fast delivery times, the ability to skip the queues, and the time it can save consumers. Customers could also be persuaded to buy online if retailers add to these benefits, perhaps by offering rewards or incentives like interest-free credit or online-only offers. This is also another effective way to build trust and encourage repeat custom.”

          At the moment, 47 per cent of people only feel comfortable researching products online to help make a decision, but would then go in store to buy because they feel they can make a better, informed choice and have the option of asking for help from retail assistants. Yet, for those shoppers who have bought considered purchases online, few have come across any problems. Two thirds (67%) have never experienced any issues when buying on the internet, proving that online shopping is actually more reliable than people seem to think.

          In fact, online shoppers claim there are lots of advantages to making purchases over the web. Two thirds (67%) of those who prefer to buy online believe it is much quicker and easier than buying in store, and over half (57%) think purchasing online is a great way to properly research a range of options, without having to take the time to travel to lots of different stores.

          45 per cent like that they can select a delivery time that fits in with their busy lifestyle when buying online, which also removes the hassle of transporting goods home from the store. A quarter (24%) also like the fact that you can immediately find out what products are in stock and what’s not when shopping online.

          For more information, please visit: https://www.pushon.co.uk/showrooming-webrooming-report/

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • 44% of organisations exposed to security risks through unprotected removable devices

          44% of organisations exposed to security risks through unprotected removable devices

          Thursday 21st Mar 2019 by clareb
          Businesses are failing to follow through on their own cybersecurity guidelines. New research conducted by ESET and Kingston Digital shows that almost 70 per cent of companies have best practice guidelines in place but neglect to t...Read More...
          72% of Brits say the kitchen is the most used social space in their office

          72% of Brits say the kitchen is the most used social space in their office

          Monday 18th Mar 2019 by clareb
          The kitchen has been found to be the most used space in UK workplaces, according to new research. The survey of 1,109 UK adults conducted by household appliances e-tailler, AppliancesDirect.co.uk, revealed that seven in ten (72%) worke...Read More...
          Century Office begins shorter working day trial

          Century Office begins shorter working day trial

          Monday 11th Mar 2019 by clareb
          Century Office has recently commenced an experiment into a shorter working day. In collaboration with the University of Essex, Century Office will be shortening the working day down to 6.5 hours. They expect that, although it remains to be proven, th...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue