• Shred-it becomes a UK business Superbrand

        • Shred-it has announced it has been awarded Business Superbrands status for 2019. Shred-it’s protection solutions and services include secure document destruction, media destruction, branded goods, and uniforms destruction as well as recycling services. It helps businesses to comply with legislation and ensures that customer, employee and confidential business information are protected at all times.


          The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. This year’s research process, managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata - one of the world’s leading data research companies, evaluated approximately 1,600 brands across 63 categories and involved 2,500 UK business professionals with an expert council comprising 24 senior business-to-business marketing leaders. Only the most highly-regarded brands from each category are awarded Superbrand status.

          All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability, 
          and distinction. Additionally, brand perception and voting by individuals are also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.

          Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands said, “in unsettled times, businesses that are well-regarded and possess a positive reputation benefit from 
          competitive advantage over weaker branded rivals, providing greater immunity against short-term market volatility. Being perceived by buyers and influencers as a leading Business Superbrand is a positive business signal, while also recognition of the hard-work and dedication of the employees of each business attaining Superbrands status.”

          Andrew Johnston, Marketing and PR Director EMEAA for Shred-it added, “in an increasingly competitive market, Shred-it sought a clear point of differentiation to distinguish its offering. Shred-it identified a number of key insights following 
          research of its worldwide customer base which led to the brand’s positioning around the ‘We protect what matters’ strapline. Shred-it protects people, it protects customers, it protects brands and reputations and it protects the environment. This has enabled the brand to better focus its communications around the core idea of protection – the brand’s red thread – which is transferable across markets, sectors, and channels.”

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