VENT for Change, the sustainable stationery brand that protects the planet and supports children’s education projects worldwide is collaborating with ZOELLA in a summer campaign with Etsy.
VENT has designed and created a Limited Edition collection based on its Ideas Collection A5 sustainable soft covered books. Featuring a plain paper sketchbook and lined notebook in stylish coral and blue tones for a wonderful summer lift. Covers made from 100 per cent recycled material including 30 per cent citrus pulp and certified sustainable paper.
With more than 10 million Instagram followers between her Zoella profile and as Zoe Sugg, the collaboration is set to boost the profile of VENT for Change in a way few other collaborations could.
Evan Lewis Founder of VENT for Change said, “as a young business working alongside such a well-known vlogger and social media influencer is a significant leg-up in terms of highlighting our social media profile. We hope this, in turn, will create more brand recognition when customers shop in-store with our network of retailers.”
Zoella’s various enterprises reach far and wide but are centred around fashion, beauty and lifestyle. As one of the leading social media influencers in the UK, her recognition for a new brand like VENT in the stationery and gift market shows that beautiful design and strong environmental, social and ethical philosophies are shining through in retail today and will remain an important element over the months and years ahead.
The Limited Edition range is only available via the VENTforChange Etsy.co.uk webshop. Running from the 12th August until the end of November - while stocks last.