1/5 of retail and e-commerce websites are pivoting to the metaverse

While many brands are still discussing what the Metaverse even is, new research by enterprise CMS company Storyblok has revealed that retailer and e-commerce professionals are acting. The study suggests that more than 20 per cent are already extending their CMS to display content into Metaverse environments to showcase their branded images and products.

Storyblok surveyed 208 retail and e-commerce professionals who directly manage enterprise CMS systems. As well as making way for the Metaverse, the survey found that enterprises are reporting that their CMS currently delivers content into alternative digital channels.

Thomas Peham, Storyblok’s Vice President of Marketing said, “these survey findings speak to the curiosity among consumers to try out interesting new digital environments, and the need for retailers and e-commerce sites to keep pace. A headless CMS architecture is by far the easiest way to deploy content to new channels as quickly as they arise, via simple APIs.”

Amongst the other key results, the survey also revealed a huge leaning towards multiple CMS systems to facilitate omnichannel customer touchpoints. 76 per cent of enterprises have already deployed more than one CMS and just over 10 per cent have deployed five or more CMSs.

Amid growing cybersecurity concerns, the Storyblok survey also found that 1 in 5 enterprises (20.6%) are seeing an increased number of attacks coming in via their CMS.

Dominik Angerer, CEO & Co-founder of Storyblok added, “because of the increasing variety of channels that customers now use to interact with brands, retailers are having trouble delivering the experience that customers expect. Managing multiple CMSs adds another layer of management burden. Moving to a headless CMS architecture can help streamline channel management by replacing custom integrations with standard APIs.”

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