New research among 2,000 UK adults by supermarket app, Ubamarket, has revealed how out-dated payment systems are driving away customers.
The survey revealed that 73 per cent of shoppers across the nation have changed their mind and decided not to buy something after seeing the size of a shop’s queue. The nationally representative study by the retail app also revealed that ease of payment has become a make-or-break factor for retailers seeking to gain and maintain shoppers.
Research also found that 20 per cent will consciously avoid shops, restaurants, newsagents, cafés or bars that only accept cash and 32 per cent of Brits actually select online or high-street retailers based on how easy it is to pay for items.
The nation’s frustration towards outdated in-store payments also extends to self-scan machines, with 48 per cent of UK shoppers frustrated by the current iteration of self-payment infrastructure in Britain’s retail outlets.
In app payment is found to be a timely solution; 41 per cent of us expect that all payments will be processed via mobile devices in the future. According to the research, in app payment is already the preferred method for one fifth of all shoppers, rising to over a third of millennials.
Will Broome, CEO of Ubamarket said, “over the past decade, major retailers have taken some strides to improve in-store shopping by embracing new technologies. However, today’s research reveals that long queues and frustratingly out-dated payment systems remain a significant challenge that are ruining millions of shopping trips and therefore must be addressed. Despite the rise of online shopping, it is clear that retailers need to invest in the in-store shopping experience to maintain shoppers’ loyalty in today’s competitive market.”