62% of UK consumers will be shopping on Black Friday and Cyber Monday, new research by Omnico has found.
Omnico questioned 1200 consumers about their plans for Black Friday (25th November) and Cyber Monday (28th November), as part of the second Omnico Retail Gap Barometer which explores how retailers are meeting changes in shopper behaviour. 46 per cent of respondents said they will buy online with home delivery while only 19 per cent will opt for click-and-collect.
More than half (51%) of those shopping online or via a mobile app said they will do so because of the home delivery options, while 47 per cent said it was for the convenience of being able to shop at any time of the day. For 41 per cent it was because they could avoid queues.
The survey also revealed that 92 per cent of Black Friday and Cyber Monday shoppers are unhappy with returns policies for goods bought online and want to be offered more options including returning goods to a shop, or sending them back from their home using a courier or from a third-party pick-up point.
Mel Taylor, CEO, Omnico Group said, “our survey shows that retailers facing the Black Friday and Cyber Monday onslaught need to be fully prepared for all the options that shoppers today are now demanding. Retailers must make it easy for consumers to browse, buy and return goods as they wish, particularly during these busy periods. They have to use technology to adapt to what shoppers want.”
Please follow this link to the full report: www.retailgap.com
