• 84% of consumers would take action against junk mail, according to Ricoh

        • New research commissioned by Ricoh has shown the real affects of junk mail, both digital and paper, has on the European consumer, with 84 percent saying they are prepared to take action against brands.

          The main culprits were shown to be the public sector, financial services, utilities and healthcare which, with the exception of utilities, were also seen to be the most trustworthy to handle customer data. Those companies sending irrelevant and non-personalised communications are likely to lose customer loyalty, trust, and spend with 65 percent feeling less loyal to a brand, 63 percent spending less, and 57 percent stopping being a customer all together.

          David Mills, CEO of Ricoh Europe said, “brands need to tread carefully not to scupper the effectiveness of vital communication channels. Consumers want to feel like a company has taken the time to get to know them as an individual and stop bombarding them with both confusing and meaningless information.”

          With 6 in 10 consumers saying that junk mail is as frustrating and their daily commute, the majority (64%) believe more could be done to tailor communications and 8 in 10 would even share personal data to make this happen.

          David adds, “to do this, businesses need to streamline how they collect, distribute and manage data to ensure its consistent use across all channels. Information provided by customers setting-up their account or store-cards, for example, should be used to create promotional offers and updates that are not only personal to the individual, but also highly relevant to their circumstances.”

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Remote security top concern for decentralised procurement

          Remote security top concern for decentralised procurement

          Thursday 23rd Sep 2021 by clareb
          IT heads say data leaks in the home will cause the biggest security headache over the next two years as hybrid working arrangements see employees buying and installing their own technology, according to new research by Brother UK.  More than a ...Read More...
          Research finds IT support positively transformed by pandemic

          Research finds IT support positively transformed by pandemic

          Tuesday 14th Sep 2021 by clareb
          The perception of IT support has dramatically improved thanks to the successful response of service desks to the pandemic, lockdowns and working from home. According to new research from the Service Desk Institute (SDI), sponsored by&n...Read More...
          Satisfaction in the workspace linked to increased productivity

          Satisfaction in the workspace linked to increased productivity

          Tuesday 14th Sep 2021 by clareb
          Fellowes Brands has announced the results of its survey of over 6,000 employees across Europe, 1,000 of which are from the UK, revealing 9 in 10 (91%) of all European employees and 89 per cent of UK employees say satisfaction is important to the...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue