9 ways to increase repeat purchase rates in eCommerce

eCommerce stores spend vast amounts of time and energy on customer acquisition. In an ideal world, those new shoppers become repeat purchasers, evolving into brand advocates and ambassadors. And according to Deko, the multi-lender Buy Now Pay Later (BNPL) platform, increasing this repeat purchase rate is one of the biggest historical challenges businesses have faced.

Deko shares nine tips for businesses looking to increase repeat purchase levels:

Send re-engagement emails

A re-engagement email aims to win customers back and remind them why they bought from you in the first place. Make the email as personal as possible based on the customer’s previous purchase. An incentive in the email may also be worth considering.

Offer flexible payment options

It's important for your online store to keep on top of the latest payment shifts and give customers flexibility. Traditionally, BNPL has been popular with younger generations. However, it’s increasingly becoming chosen by all customer demographics at checkout.

Review the checkout experience

The average checkout drop-off is around 70 per cent, so you need to review your checkout experience. This page needs to be a fluid experience where the customer cruises through the process and doesn't need to think too much about the next step.

Upgrade your post-purchase experience

To improve the customer experience and create repeat shoppers, find personalised ways to communicate with them.

Simplify important information

If you want people to use your website regularly to buy products and services, ensure the important information is easy to find.

Provide excellent customer service

Excellent customer service is one of the pillars of a successful online brand. Ensure your team is easily accessible to anyone with questions about your products and services.

Send personalised product recommendations

Product recommendations can be an excellent way to increase repeat business when done right.

Offer a review and feedback service

Allowing customers to leave reviews and feedback makes them feel more valued and increases the likelihood that they'll buy from you again.

Start a rewards programme

Customers need to feel like the relationship goes two ways if they're going to use your store repeatedly. You can show shoppers how much you value them with an incentive-based loyalty programme.

Irina Bordea, Head of Marketing, Deko said, “it goes without saying that you want to grow your sales. But to achieve this, you shouldn’t focus solely on acquiring new customers. You also need to ensure that your existing shoppers are making repeat purchases.

“Generally, keeping hold of an existing customer is much cheaper than gaining a new one - which is something that every business can benefit from. And the best way to achieve this is by building stronger relationships with your customers.

“Earning repeat business at your eCommerce store will take work, but there are many actions you can perform to win over loyalty from your customers. From offering flexible payments to ensuring a seamless checkout experience, you can get shoppers coming back for more and buying your products and services multiple times over.”

More News
2 days ago
How the financial sector can win the cyber war
It’s no secret that cybersecurity has a significant skills shortage. Research from Swimlane shows that 82 per cent of organisations take three months or longer to fill a cybersecurity role, with 34 per cent reporting it takes seven months or more.
2 days ago
ASSA ABLOY Door Group hails fire door inspections
Door Group, a division of ASSA ABLOY Opening Solutions UK & Ireland, is calling for a higher calibre of fire door inspections this Fire Door Safety Week, after research found a third (32%) of the British public would not report a problem with a fire door, putting lives at risk.
2 days ago
The most common causes of fire in workplace revealed
Each year, there are thousands of workplace fires recorded across the UK, many of which could have been avoided if the correct fire safety procedures had been followed, and the right passive fire protection products had been in place.
3 days ago
Abloy UK reinforces importance of access control compliance
Abloy UK has reinforced the importance of fire door compliance after new government statistics revealed a sharp and shocking increase in the number of fires in England.
3 days ago
Nearly 1/5 UK employees feel undervalued at work
A new report has found that almost a fifth of UK employees, around 5.5 million people, feel undervalued at work.
3 days ago
Optibac Probiotics selects Fresh Relevance for cross-channel experiences
Fresh Relevance, a Dotdigital company, has been selected by Optibac Probiotics for its personalisation platform to power personalised experiences for its customers across emails and the website.
3 days ago
Snom Technology listed in Highly Trusted Companies 2023 study
In the ‘Highly Trusted Companies 2023’ study, Snom Technology, experts in the telecommunications industry, has been recognised as an outstanding company that customers in Germany and beyond can trust.
4 days ago
Cradlepoint 5G outdoor adaptor re-designed
Cradlepoint, experts in cloud-delivered LTE and 5G wireless network edge solutions has announced the re-designed outdoor Cradlepoint W1855-5GC Wideband Adaptor.
4 days ago
Zyxel Networks and Intec Micros scale Snowdon for charity
A group of eleven employees from Zyxel Networks and distributor Intec Micros recently took part in a six-hour hike up Yr Wyddfa (Mount Snowden) in Wales to raise funds for Birmingham Children's Hospital.
5 days ago
UK IT professionals flag audio quality as gap in hybrid work success
Shure, a manufacturer of audio solutions, commissioned market research firm, IDC, to conduct a study that investigates the hurdles organisations are facing as they implement hybrid working.

Login / Sign up