9 ways to increase repeat purchase rates in eCommerce

eCommerce stores spend vast amounts of time and energy on customer acquisition. In an ideal world, those new shoppers become repeat purchasers, evolving into brand advocates and ambassadors. And according to Deko, the multi-lender Buy Now Pay Later (BNPL) platform, increasing this repeat purchase rate is one of the biggest historical challenges businesses have faced.

Deko shares nine tips for businesses looking to increase repeat purchase levels:

Send re-engagement emails

A re-engagement email aims to win customers back and remind them why they bought from you in the first place. Make the email as personal as possible based on the customer’s previous purchase. An incentive in the email may also be worth considering.

Offer flexible payment options

It's important for your online store to keep on top of the latest payment shifts and give customers flexibility. Traditionally, BNPL has been popular with younger generations. However, it’s increasingly becoming chosen by all customer demographics at checkout.

Review the checkout experience

The average checkout drop-off is around 70 per cent, so you need to review your checkout experience. This page needs to be a fluid experience where the customer cruises through the process and doesn't need to think too much about the next step.

Upgrade your post-purchase experience

To improve the customer experience and create repeat shoppers, find personalised ways to communicate with them.

Simplify important information

If you want people to use your website regularly to buy products and services, ensure the important information is easy to find.

Provide excellent customer service

Excellent customer service is one of the pillars of a successful online brand. Ensure your team is easily accessible to anyone with questions about your products and services.

Send personalised product recommendations

Product recommendations can be an excellent way to increase repeat business when done right.

Offer a review and feedback service

Allowing customers to leave reviews and feedback makes them feel more valued and increases the likelihood that they'll buy from you again.

Start a rewards programme

Customers need to feel like the relationship goes two ways if they're going to use your store repeatedly. You can show shoppers how much you value them with an incentive-based loyalty programme.

Irina Bordea, Head of Marketing, Deko said, “it goes without saying that you want to grow your sales. But to achieve this, you shouldn’t focus solely on acquiring new customers. You also need to ensure that your existing shoppers are making repeat purchases.

“Generally, keeping hold of an existing customer is much cheaper than gaining a new one - which is something that every business can benefit from. And the best way to achieve this is by building stronger relationships with your customers.

“Earning repeat business at your eCommerce store will take work, but there are many actions you can perform to win over loyalty from your customers. From offering flexible payments to ensuring a seamless checkout experience, you can get shoppers coming back for more and buying your products and services multiple times over.”

More News
20 hours ago
Pulsant appoints new Chief Commercial Officer
UK-based digital edge infrastructure provider Pulsant has made a move to power its growth strategy with the appointment of Mark Turner as its new Chief Commercial Officer (CCO).
21 hours ago
Glasgow named city with UK’s biggest broadband speed gap
Glasgow is the UK’s most unequal city for broadband connections, with its fastest area 866 times the speed of its slowest, according to analysis of 16,500 consumer speed tests by Uswitch.com, the comparison and switching service.
22 hours ago
CompTIA finds UK tech sector is optimistic for the year ahead
UK tech firms are optimistic about the health of the industry going forward despite the current and predicted long-term economic turmoil, a new report from CompTIA has found.
1 day ago
InVision joins G-Cloud to benefit public sector contact centres
InVision Software has announced that its cloud-based injixo workforce management (WFM) solution has been accepted onto the G-Cloud 13 framework. Accelerating its adoption by UK public sector organisations, such as local authorities, injixo is now available via the G-Cloud Digital Marketplace.
1 day ago
Benefits of employing multi-layer security solutions
In 2022, implementing and managing security solutions for buildings of any scale can be a complex process. Tommy Geddes, Commercial Director for George Boyd discusses the importance of layered physical security in the modern world.
1 day ago
ARuVR awarded Crown G-Cloud 13 approved supplier status
ARuVR, an Extended Reality (XR) training platform, has announced that it is the first Augmented and Virtual Reality business to achieve approved supplier status on both the Crown G-Cloud 13 and the government's Crown Commercial Service (CCS) digital outcomes and specialists framework.
2 days ago
Dynabook expands Satellite Pro C-series range with two new devices
Dynabook Europe has announced the expansion of its Satellite Pro C-Series with the arrival of the 14-inch Satellite Pro C40-K and 15.6-inch Satellite Pro C50-K.
2 days ago
Pulsant identifies six predictions for the year ahead
Looking ahead to 2023, UK digital edge infrastructure provider, Pulsant, has identified its six predictions for the changing world of infrastructure.
3 days ago
Canon Europe names new Executive Vice President Digital Printing & Solutions
Canon Europe has announced that Hiro Imamura, Vice President Marketing & Innovation EMEA, Digital Printing & Solutions (DP&S), has been promoted to Executive Vice President DP&S, Canon EMEA.
3 days ago
Are waste companies really committed to waste reduction?
With the looming recession taking its toll on businesses, sustainable waste management experts, Envirovue, highlights the importance of long-term waste reduction, and the malpractice of large-scale waste management companies and reveals how the waste management sector represents an essential component in revitalising the economy.

Login / Sign up