• 96% of consumers say AR has improved in-store shopping experiences

        • 96 per cent of consumers who have experienced Augmented Reality (AR) in a retail store say they found it helpful and report that it has improved their shopping experience, a survey by Vista Retail Support has found.

          Of the respondents who have experienced AR in a store, 96 per cent say they have used an AR headset that allows users to view 3D computer-generated images of products as if they are in front of them. 92 per cent of those respondents say they found the headset experience helpful. The poll explored consumer attitudes towards futuristic technologies in the retail space and questioned whether consumers had experienced the likes of AR or Artificial Intelligence (AI) during a shopping trip. 

          James Pepper, Technical Services Director, Vista Retail Support said, “new technologies that increase convenience are beginning to emerge in the retail space. AR brings the additional wow-factor for shoppers who are growing increasingly tired of stale shopping environments in the age of one-click ordering and next-day delivery. Cleary in the cases where it’s been applied, AR has had a significant impact and there are huge opportunities for retailers seeking creative new ways to attract and retain shoppers.”

          While those who have experienced AR responded positively to its impact on their experiences, more than half (56%) of those who have not experienced AR in store believe it should be a priority for retailers to implement it. What’s more, 75 per cent of respondents say that they see the value in these AR applications in the retail space and would feel encouraged to make use of them.

          James added, “this highlights an appreciation for the technology among those who have experienced it as well as an appetite for the technology from those who have not and could signify that the technology will become more widely adopted by retailers exploring consumer expectations.”

          There are wider uses for AR in retail stores such as in smart mirrors with screens that recommend clothing styles, colours and sizes, AR apps that enable them to try on make-up or other cosmetics and AR-based virtual assistants.

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • Retailers still too complacent about digital transformation

          Retailers still too complacent about digital transformation

          Tuesday 20th Jul 2021 by clareb
          New research has revealed that the retail industry is dangerously underestimating the role that technology will play in building a sustainable operation that can thrive in the face of future pandemics, climate crises, and economic and political insta...Read More...
          UK workers hesitant to return to the office

          UK workers hesitant to return to the office

          Monday 19th Jul 2021 by clareb
          New research commissioned by Chargifi has revealed that despite restrictions being lifted, office workers in the UK are resistant to a full-time office return. The survey of 1,500 UK and US office workers found that over half of British workers...Read More...
          Hybrid working - don’t fake it to make it

          Hybrid working - don’t fake it to make it

          Wednesday 7th Jul 2021 by clareb
          Hybrid working should be viewed as one positive outcome of the pandemic, an opportunity for companies to revolutionise working practices and empower employees to improve their work-life balance.  Dan Harding, CEO, Sign In App explains...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue