A new report has found that one in four parents think their child’s school website needs improvement. The research of 1,000 parents with children at school age, undertaken by digital agency Web Foundry, set out to uncover parent’s thoughts on the quality of school websites in the UK.

One in five parents said that the layout of school websites needs some work, and a further fifth said that information isn’t updated regularly enough. Just 36 per cent of parents find these websites easy to use, explaining why only 17 per cent access them on a weekly basis. The report also found that a third of parents rated their child’s school website satisfactory, poor, or very poor.

Phil Holt, Managing Director at Web Foundry said, “a website is a platform that allows school leaders to showcase the values and ethos of the institution. Not only this, but it’s a valuable communication tool that enables schools to reach most parents all at once. We were disappointed, therefore, to find that so many parents think that their child’s school website needs improvement.”

On a more positive note, 36 per cent of parents did say they would be happier and engage more with their child’s school if its website or online approach was improved, signaling the importance of this channel as a communication tool.

Phil added, “our research proves that parents would be happier and interact more with their child’s school if its website was better, and for schools this is a real red flag that they need to invest in their online strategy.”

To read the full school report please follow this link:  https://www.web-foundry.co.uk/blog/education/304-do-schools-have-more-to-karma-when-it-comes-to-their-online-strategy