Accountants can benefit from outsourcing client communications

For the past two years, accountants have been busier than ever, leaving little time for adequate client communication. Tim Morris, Managing Director of Cymphony, a communications provider, believes outsourcing communications could ease accountancy firms' problems by allowing them to provide excellent customer service, capture new business enquiries, and allow fee-earners to focus on their jobs.

For accountancy firms, having excellent client communication is invaluable because it establishes and maintains trust between the client and the business. However, with inflation and national insurance rising and the budget unpredictability, it is fair to say accountants have had their hands full preparing and maintaining important financial reports this year rather than focusing on invaluable client communications. So, here is why outsourcing your customer communications will help your accountancy firm thrive.

Free up time and keep the fee-earners focused

Accountants deal with an intense and heavy workload, and with the pressure of deadlines for fiscal year-ends, the last thing they want to deal with is having to answer unscheduled client calls or reply to emails. Taking on a team of communications specialists who can field questions and book appointments for clients to chat with you is an efficient solution to easing stress and increasing productivity.

Capture new business enquiries

Imagine how much business your firm misses due to not answering calls or responding to emails fast enough. You can solve this by taking on a telephone answering chat service to ensure you answer the calls you might have missed due to circumstances you were not expecting.

If you couple the telephone answering service with a managed live chat service on your website, you not only avoid missing the leads coming through the phone but also make sure you capture enquiries through the website.

Provide excellent customer service

Understanding your client's needs is crucial, and their requests need to be handled with care as they can often be stressful and time-consuming. The last thing you want to do is alienate your clients by not being available to them 24/7 or making them feel undervalued. Outsourcing your client communications will help to minimise any stress your clients may be facing while ensuring your time is fully committed to preparing and maintaining their important financial reports.

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