Acxiom extends Salesforce practice

Acxiom, the customer intelligence company has extended its Salesforce practice to support brands in achieving their unique business goals with Salesforce Data Cloud.

The Salesforce Data Cloud uses real-time data to deliver personalised customer experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real-time.

Mike Menzer, EVP and GM of Acxiom International said, “We are thrilled to be helping businesses see the most value from the Salesforce Data Cloud. The Salesforce Data Cloud is a game-changer for real-time customer engagement as it enables brands to create great customer experiences by connecting disparate parts of its ecosystem into a single strategic data asset. Acxiom’s customer intelligence experience means we understand the importance of modern personalisation, collaborating across multiple stakeholders to activate new use cases for our clients.”

Organisations that excel in personalisation generate 40 per cent more revenue than those that don’t. However, data remains siloed for most organisations, with organisations using 976 separate applications on average. Acxiom is now helping companies using Salesforce Data Cloud maximise the value of the platform and take advantage of a real-time unified view of their customer. By breaking down silos and activating insights across all departments and platforms, businesses can drive customer intelligence to make more informed decisions and improve personalisation, customer experience, and engagement across channels.

More News
10 hours ago
How the financial sector can win the cyber war
It’s no secret that cybersecurity has a significant skills shortage. Research from Swimlane shows that 82 per cent of organisations take three months or longer to fill a cybersecurity role, with 34 per cent reporting it takes seven months or more.
12 hours ago
ASSA ABLOY Door Group hails fire door inspections
Door Group, a division of ASSA ABLOY Opening Solutions UK & Ireland, is calling for a higher calibre of fire door inspections this Fire Door Safety Week, after research found a third (32%) of the British public would not report a problem with a fire door, putting lives at risk.
13 hours ago
The most common causes of fire in workplace revealed
Each year, there are thousands of workplace fires recorded across the UK, many of which could have been avoided if the correct fire safety procedures had been followed, and the right passive fire protection products had been in place.
1 day ago
Abloy UK reinforces importance of access control compliance
Abloy UK has reinforced the importance of fire door compliance after new government statistics revealed a sharp and shocking increase in the number of fires in England.
1 day ago
Nearly 1/5 UK employees feel undervalued at work
A new report has found that almost a fifth of UK employees, around 5.5 million people, feel undervalued at work.
1 day ago
Optibac Probiotics selects Fresh Relevance for cross-channel experiences
Fresh Relevance, a Dotdigital company, has been selected by Optibac Probiotics for its personalisation platform to power personalised experiences for its customers across emails and the website.
1 day ago
Snom Technology listed in Highly Trusted Companies 2023 study
In the ‘Highly Trusted Companies 2023’ study, Snom Technology, experts in the telecommunications industry, has been recognised as an outstanding company that customers in Germany and beyond can trust.
2 days ago
Cradlepoint 5G outdoor adaptor re-designed
Cradlepoint, experts in cloud-delivered LTE and 5G wireless network edge solutions has announced the re-designed outdoor Cradlepoint W1855-5GC Wideband Adaptor.
2 days ago
Zyxel Networks and Intec Micros scale Snowdon for charity
A group of eleven employees from Zyxel Networks and distributor Intec Micros recently took part in a six-hour hike up Yr Wyddfa (Mount Snowden) in Wales to raise funds for Birmingham Children's Hospital.
3 days ago
UK IT professionals flag audio quality as gap in hybrid work success
Shure, a manufacturer of audio solutions, commissioned market research firm, IDC, to conduct a study that investigates the hurdles organisations are facing as they implement hybrid working.

Login / Sign up