Acxiom, the customer intelligence company has extended its Salesforce practice to support brands in achieving their unique business goals with Salesforce Data Cloud.
The Salesforce Data Cloud uses real-time data to deliver personalised customer experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real-time.
Mike Menzer, EVP and GM of Acxiom International said, “We are thrilled to be helping businesses see the most value from the Salesforce Data Cloud. The Salesforce Data Cloud is a game-changer for real-time customer engagement as it enables brands to create great customer experiences by connecting disparate parts of its ecosystem into a single strategic data asset. Acxiom’s customer intelligence experience means we understand the importance of modern personalisation, collaborating across multiple stakeholders to activate new use cases for our clients.”
Organisations that excel in personalisation generate 40 per cent more revenue than those that don’t. However, data remains siloed for most organisations, with organisations using 976 separate applications on average. Acxiom is now helping companies using Salesforce Data Cloud maximise the value of the platform and take advantage of a real-time unified view of their customer. By breaking down silos and activating insights across all departments and platforms, businesses can drive customer intelligence to make more informed decisions and improve personalisation, customer experience, and engagement across channels.
