Artline is celebrating a successful mission at Creativeworld, as the brand donned their capes in Frankfurt and announced the ‘Artline Heroes’ concept. The launch of its new marketing plan targeted retailers and buyers from all around Europe.

The cross-platform plan appeals directly to consumers whilst boosting Artline’s offering to retailers, with a selection of bold display units, easy to understand product categories and new-look packaging.

The ‘magnificent seven’ products, including the Artline 70, which recently celebrated its golden anniversary, will be a part of the ongoing ‘Heroes’ project. Each of the products has been given a unique character – highlighting the benefits of each pen and how its ‘super’ properties can help consumers in their everyday life.

Throughout the event, Artline were joined by UK artist Judith Selcuk who demonstrated the creativity and flexibility woven into every marker.

Derek Evans, UK Sales and Marketing Manager at Shachihata Europe said, “the ‘Heroes’ project has been in development for six months. It’s been refined to ensure it grabs the attention of consumers and we hope that retailers will join us by exciting consumers in-store and online.”

Jasmine Jones, European Export Sales Manager for Shachihata Europe added, “we’ve been overwhelmed by the reaction to our plans to unleash the ‘Artline Heroes’ to the UK and Europe.

“Creativeworld has given us a platform to present a new and exciting proposition directly to retailers. We hope they’ll join the fun by promoting our fantastic Heroes products to their customers.”