• bakergoodchild invests in new Xerox Iridesse Production press

        • Specialist of direct mail fulfilment and print management services, bakergoodchild, has announced that it has invested in a new Xerox Iridesse Production Press as part of the company’s on-going commitment to continuous improvements in its production equipment and output capabilities.

          As well as offering all the hallmarks of a digital press such as personalisation, economical short-runs, and agile production The Xerox Iridesse is also enhanced by new high-value inline capabilities that allow stunning four-colour imagery. It will allow bakergoodchild to apply spot varnish to either protect or enhance digital print and has the capability to print a sheet size up to 1200mm in length.

          The combination of 1200 x 1200 dpi x 10-bit RIP rendering and 2400 x 2400 dpi x 1-bit print imaging delivers Ultra High Definition (HD) detail so that tints, gradients, fine text, and lines are printed and produced as intended. 

          Using smart technology to layer HD EA Silver and Gold Dry Inks with CMYK, to create vibrant spot colours, metallic gradients, photographic enhancements, and more – and it’s all done through a single pass at rated speed (120 pm). This is a press that is built to run up to six metallic colours, a rainbow of iridescent palettes to create stunning brochures, postcards, catalogues and posters that truly sparkle.

          By using its multi-pass and dimensional capabilities watermarks and security marks can be all added to printed materials. The press also has Dual Advanced High Capacity Feeders, coupled with a Bypass and Inserter, which lets the user run up to eight different stocks in a single job – or a maximum of 12,500 sheets. The Xerox Iridesse has been designed to handle multiple stocks.

          Adam Stafford, bakergoodchild Sales Director said “this new production press provides us (bakergoodchild) with the potential to offer enhanced digital printing in house and increase our capacity and capabilities. By being the first company to have this press in the West Midlands signifies our intent to be a pioneer mailing house in the UK.

          “With the increase in customer demand that we are seeing from sectors such as retail and more and more key seasonal events, this investment will allow bakergoodchild to increase our bandwidth to not only handle the work flow but also allow us to add a touch of sparkle to client work.”

          Customers that want or require spot colours, metallic finishing and pure crisp white finishing to be added can now have this delivered at high production speeds and lower costs.

          Xerox Video links we can use:


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