Brother UK has achieved record sales for its Auto ID and labelling solutions, driving a 53 per cent year-on-year increase in revenue in the last financial year.
The growth follows the launch of a range of new solutions to support businesses across retail and transport and logistics, which in turn saw unit sales surge by 65 per cent over the period.
The business says the increase was primarily driven by reseller demand for specialist thermal labelling devices. The firm saw a five-fold year-on-year rise in sales for its industrial TJ range suited to high-volume requirements in warehouses and its smaller TD range of desktop label printers.
Ged Cairns, Head of SPS Business Category at Brother UK said, “the warehousing and logistics sector has needed to race to keep up with eCommerce’s continued growth. This shift in the market has resulted in record spending on expanding warehouses and kitting out new spaces, which is where resellers have seized the opportunity.
The growth follows a series of key enhancements to Brother’s roster of thermal devices. These include adding four new models to its heavy-duty industrial TJ range and two new models to the mobile RJ range.
Brother ONSITE, a new next-day maintenance service, was also launched in December 2021 to ensure that device downtime is kept to a minimum for firms that operate within round-the-clock supply chains.