Canon aims to inspire large format graphics community at FESPA 2022

Canon will be helping print service providers (PSPs) and print factories to ‘Make It BIG’ by being bolder and leaving a more lasting impression on their customers. The ‘Make It BIG’ campaign has been developed for this year’s event as a continuation of Canon’s ‘Make It’ drive to help print professionals boost business growth, optimise performance, and maximise new opportunities in large format graphics.

To support customers, Canon will be showcasing three European premieres of new large format digital print solutions at the event.

Under the ‘Make It BIG’ theme, Canon will help large format graphics professionals to ‘Make It Eye-Catching’, giving them guidance on how they can leave a lasting impression on their customers, whether it’s in terms of sheer size, colour, special effects, or personalisation of applications. To show stand visitors how to ‘Make It Smart’, we are demonstrating a fully automated, end-to-end solution that allows attendees to track a print order of inspiring high-value applications from submission right through to final delivery. To show what can be achieved with this process, on the stand we will have a simulated retail shop to show a range of print applications for a product and its packaging, as well as associated POS and promotional display applications.

Visitors will be encouraged to spot opportunities to ‘Make It Grow’, looking at how they can expand their business into new markets and application areas, such as interior décor or display and packaging.

The Colorado 1630 and Colorado 1650 will be on display to demonstrate how PSPs and print factories can benefit from UVgel technology. With its ability to produce multiple applications, from designer wallpaper and decals to front and back-lit signage, the Colorado series is an investment that allows print professionals to stretch their creative capabilities and meet the tightest deadlines.

The imagePROGRAF GP-4000 (44 inch) will also be on show to demonstrate how applications produced by the smaller of the large format printers can pack just as much of a punch as those printed on the larger wide format machines. Boasting ten colours including red, orange, green, violet, and fluorescent pink, the imagePROGRAF GP-4000 can make vivid shades pop, reproduce perfect pastels, and bring campaign visuals to life. It’s also the world’s first large format printer with aqueous pigment fluorescent ink, offering high value-added output for graphics applications such as posters and point-of-sale materials.

Mathew Faulkner, EMEA Director, Marketing and Innovation, Wide Format Printing Group, Canon Europe said, “be bold, be brave and be aspirational – that’s our message to the wide-format community and the essence of our ‘Make It BIG’ campaign at this year’s FESPA. We’re now seeing an increasing number of our customers and prospects seizing new opportunities in large format graphics by opening themselves up to alternative revenue streams, new applications, and more efficient ways of working to compensate for decreased volumes during the pandemic. We’re using this opportunity to showcase the breadth of our technology line-up – we have a printer to suit every budget and size of print operation. Using new technologies and automation, we can help our customers to become even bigger and better, allowing them to succeed today and thrive in the future. It’s time for print professionals to take a step outside of their comfort zone, look at the bigger picture and work with us to ‘Make It’ and boost their chances of future success.”

Company Details

Canon Europe Ltd

3 the Square
Stockley Park
UB11 1ET

0208 588 8000

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