Canon Europeis celebrating three years of Miraisha, one of the brand’s core sustainability programmes, by launching a static London double decker bus to be the home of a host of workshops,focused on creativity training.
2017 saw the programme deliver more activities than ever before, with over 3,000 participants taking part in training sessions and workshops since the programme’s inception. The programme aims to promote job opportunities in Africa by offering workshops to photographers, videographers, film-makers and print business owners.
This month, the programme will see the new bus venture open in collaboration with ‘The NRB Bus’. Launching in the city of Westlands in Nairobi, the workshops will also be taken further afield with a roadshow planned to take place across Kenya.
Stuart Poore, Director of Sustainability at Canon Europesaid, “the Miraisha programme has really progressed in the last 12 months and we are so proud of all the participants and what they have achieved. We’re excited to carry out further training in collaboration with The NRB Bus, which will be an inspiring place for workshops to take place. The programme truly embodies our corporate philosophy of Kyosei: living and working together for the common good, and we are committed to continuing our work in Africa.”
Key initiatives that took place over the last year included:
Canon’s train the trainer programme
For the various Miraisha workshops, Canon used to regularly fly experts from Europe to Africa to run the training. However, Canon wants to make the Miraisha programme self-sustainable and has therefore invested in a number of local trainers, as this is much more beneficial for the workshop attendees as the local trainers can act as role models, giving current, previous and future participants a knowledge source within their country.
Canon story telling workshop success
Following attendance of a Canon story telling workshop with Canon Master Gary Knight, last September, Anthony Obayomi won the National Geographic Photography Portfolio Review as part of LagosPhoto festival.
To learn more about the Miraisha programme, watch this video: https://www.youtube.com/watch?v=2Sq9IarcqYA