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Climate action at work made easier with launch of new app

Hurd, a new, free app that helps employees demand more and do more on climate at work has been launched.

Hurd presents workers an opportunity to anonymously rate their company’s efforts to tackle the climate crisis, share success stories from their workplace, and use the platform’s e-learning resources to help them do more in their jobs.

Available on three platforms, Apple, Android, and the web, Hurd is designed to help employees connect their passion for contributing to the climate crisis to their jobs.

According to a recent study by Kite Insights, 83 per cent of employees say they want to act on climate at work, and 70 per cent say the ability to act on climate at work is important to their motivation and well-being.

Sophie Lambin, Founder & CEO of Hurd said, “with Hurd, we want to focus on people as the ultimate force behind the potential to unlock positive tipping points.

“People and their willingness and ability to act at work is still untapped. Let’s give people the voice, the tools, and the network to contribute to shifting the whole system faster and in a way that is inclusive.”

For every organisation, Hurd provides a Climate Empowerment Score, which measures how ready an organisation's employees feel they are to act on climate.  The score is calculated by frequently asking users three quick but different questions. The questions assess their understanding of (‘Head’), their connection to (‘Heart’), and their ability to act on (‘Hands’) climate at work.

Every question in the app contributes to one of these three scores, and, ultimately, the Climate Empowerment Score.

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