• Cloudreach acquires ETA as part of application-centric vision

        • London-headquartered, Cloudreach, which helps businesses like Nissan, BP, and The Met Office implement Microsoft and Amazon Cloud technologies, has announced its second-ever acquisition in less than a week.

          The company, majority owned by Blackstone Tactical Opportunities, has acquired professional services firm, Emerging Technology Advisors (ETA) in a Blackstone backed deal. Terms of the transaction were not disclosed.

          Following Cloudreach’s acquisition by Blackstone in February, the joint ambition was to become the leading global software-enabled cloud services provider. Priorities were to invest in software-enablement, application development capabilities and geographic expansion. Last week’s merger with Cloudamize is followed by this acquisition of ETA, which is the first step in fulfilling its application-centric vision.



          Pontus Noren, CEO and Co-Founder of Cloudreach said, “ETA brings a wealth of experience, excellent reputation in the community and a wonderful culture. Core to our vision to be the category leader for software-enabled cloud services is the ability to enable our customers to modernise applications and innovate using hyperscale cloud.  ETA moves us towards completing that vision. We are very excited to extend the Cloudreach family with such a talented organisation.”

          The acquisition will combine Cloudreach’s expertise in enterprise cloud adoption, migration and optimisation with ETA’s knowledge of digital transformation and corporate innovation. This will give Cloudreach the ability to architect, implement, optimise and modernise applications for the enterprise, as part of a comprehensive digital transformation effort. Cloudreach will also be expanding on ETA’s existing community efforts including the New DaVinci program, NodeBots, and its numerous technical meetups and conferences to engage and support the open source community.

          Glynn LoPresti, ETA Co-Founder added, “ETA was built around a simple principle - that elite technology solutions come from elite technologists. Our team has a passion for pioneering solutions to complex (and often, novel) technical challenges for our clients, and we've found a similar acumen in the Cloudreach team. This merger will combine their leadership in enterprise cloud adoption, with our expertise in digital transformation and corporate innovation. We look forward to joining the Cloudreach family and providing clients and communities with the cutting-edge technologies of today, along with a vision for tomorrow.”

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