• Consumers turned off by lack of in-store tech

        • 70 per cent of consumers are familiar with Artificial Intelligence-based technologies and believe that AI can transform their shopping experiences, yet 66 per cent say that they have not experienced the technology in a retail environment, according to research from Vista Retail Support.

          The survey reveals that 67 per cent believe it should be a priority for retailers to implement futuristic technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) to enhance their in-store shopping experiences and increase convenience.

          James Pepper, Technical Services Director, Vista Retail Support said, “clearly, there is an overwhelming appetite for technologies that address the bug-bears of the physical shopping experience. However, the research also reveals what could be a major blind spot for retailers, since the majority of consumers don’t feel that the requirement for technology that increases convenience is being fulfilled.

          “Respondents cited their biggest complaints as items being out of stock, a general lack of customer service advisors present in stores and too much time spent queuing at checkouts. These are all areas that can be improved by existing technologies such as AI-based virtual assistants and apps that allow shoppers to pay on their smartphones instead of joining lengthy queues. There’s a reason these solutions are still deemed ‘futuristic’ and this is due to the lack of implementation taking place in brick and mortar stores.”

          The majority of the survey’s respondents (70%) say that they would be confident using an AI-based ‘virtual assistant’ kiosk in a retail store in order to avoid the common aggravations of the in-store shopping experience.

          Furthermore, 61 per cent of those who would find value in a virtual kiosk believe it would help them find out about products they would like to purchase that they might not have been aware of, suggesting that retailers investing in the technology could see an increase in sales as a result.

          When asked which types of retailer would benefit most from the adoption of AI and AR-based technologies, consumers’ top choices were fashion and electronics stores followed by domestic appliance stores. Grocery and convenience stores were identified as the places where consumers least expect the technology to enhance their shopping experience.

        • Stay up to date - Click here and register for FREE OEN online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the OEN app

        • Related Articles

        • 2/3 European businesses to increase IT spend in 2021

          2/3 European businesses to increase IT spend in 2021

          Tuesday 11th May 2021 by clareb
          Dynabook Europe has revealed the results of its new research report, ‘The Hybrid Shift: Managing an increasingly remote workforce’, which shows that 65 per cent of European IT decision-makers have access to increased IT budgets this year ...Read More...
          Totality Services marks World Password Day with top tips

          Totality Services marks World Password Day with top tips

          Thursday 6th May 2021 by clareb
          Since 2013, the first Thursday of May each year marks World Password Day, promoting better password habits to stay safe online. With so many people working at home due to the ongoing pandemic, often without the IT support and protection provided...Read More...
          How remote working has changed issues faced by women in the workplace

          How remote working has changed issues faced by women in the workplace

          Wednesday 28th Apr 2021 by clareb
          Research from Yoppie has found that while remote working has improved pressures around appearance and PMS for women within the workplace, issues of fair representation and equal pay remain prevalent.  When surveyed by Yoppie...Read More...
                • About Us

                  OEN is the leading source of business news and information for buyers of office equipment, supplies and services within mid tier and up sized organisations. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, bespoke guides and supplements, website, digital editions, apps, and newsletters with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the print version of OEN last year celebrated its Diamond anniversary.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue