There is no such thing as too early when it comes to putting up Christmas trees and decorations, according to new research. 

A survey of 1,000 UK adults carried out by Christmas Tree World has revealed that more than half (56%) of British consumers believe it is appropriate for venues to display Christmas trees and decorations before December.

In fact, as many as 1 in 6 (17%) believe venues such as shopping centres, restaurants or pubs should put their Christmas decorations up as early as October.

When quizzed further on how Christmas decorations made them feel when in venues, 1 in 3 feel seeing Christmas decorations can improve their mood, highlighting the positive impact it can have on consumers.

Almost 1 in 5 (18%) believe there is no such thing as ‘too much’ when it comes to Christmas decorations and displays in leisure venues.

The research also revealed that festive displays can have an impact on customers’ dwell time in the venue - almost 1 in 5 (18%) said they are more likely to spend longer in the venue.

Stephen Evans, Managing Director at Christmas Tree World said, “we’re seeing Christmas decorations and displays appear earlier in places  such as shopping centres and leisure venues every year, and so it’s understandable that businesses want to maximise on the opportunity. The fact that many consumers would like to see festive displays as early as October should be seen as a real business opportunity and using a real Christmas tree during this timeframe can present some challenges. 

“In order to meet consumer demand, artificial Christmas trees are a great option for businesses. We receive orders for artificial trees as early as July, and we are seeing this more than ever as hotels, pubs, restaurants, bars and shopping centres wise up to the benefits of using artificial Christmas trees over real trees.”