• CROSS launches ‘world’s first’ trackable pen with TrackR technology

        • Fine writing instruments brand, CROSS Pens, has developed its new CROSS Peerless TrackR, which could spell an end to the frustration associated with misplacing a treasured pen.

          The CROSS Peerless TrackR works when paired with an app and then uses Bluetooth and Crowd Locate technology. If the pen falls from the pocket of a business suit or is left in a meeting on the other side of the world, the device can alert the owner to its last known location using the TrackR app.

          When the pen’s Bluetooth connection is disconnected from its paired mobile phone, TrackR’s Crowd Locate community will automatically start searching for your pen. If one of TrackR app users walks by your missing pen while running the app, you’ll receive a confidential update with your pen’s last known location. The pen can also help people find their misplaced mobile phones. Following a simple button press on the cap, the pen can alert people to their device’s whereabouts, even when left in silent mode.

          Available in both carbon black and head-turning quartz blue, the Peerless TrackR boasts the latest Bluetooth technology and is powered by two replaceable CR1220 batteries.

          Nicola Shepherd, Marketing Director, EMEA at A.T. Cross said, “we believe that the Peerless TrackR is a ground-breaking product, unlike anything else currently on the market.

          “We know that a barrier to purchase a beautiful pen is the fear of losing it. Pens often assume sentimental value and are highly valued. Not only this, but they are a highly personal and important style accessory. With this in mind, we think that the Peerless TrackR will be one of our most successful products, as it clearly addresses a consumer need and will resonate with a great number of people.”

          CROSS has also unveiled an accompanying pen pouch that features a TrackR bravo device and is detailed with an instantly recognisable yellow zip.

          The CROSS Peerless TrackR (RRP £215) and CROSS Pouch (RRP £35) will be available in April 2017 from all fine stationery stockists or at www.Cross.com/TrackR

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