Deko appoints first dedicated Head of Consumer Product

Deko, a Buy Now Pay Later (BNPL) platform, has appointed Daniel Lee as Head of Consumer Product. Most recently, Dan was Group Product Manager, Payments, Fraud, and Consumer Credit at retail giant Kingfisher plc.

Dan was responsible for product management of the payments estate, integrating and managing the payments orchestration capabilities for the group across multiple markets and currencies. Prior to that, he oversaw the go-to-market and distribution channels for the eCommerce product set at Worldpay, the global payment processing and technology provider. He is also the former head of Marketing at Judopay, the mobile card payments provider.

Mike Dawson, CEO, Deko said, “Dan is an experienced leader with a fantastic sense for strategic product management and a proven track record of working closely with customers to develop insights, solve business challenges, and create value. Reporting directly to our Chief Product Officer, Rob Fernandes, he will be integral to our leadership team as we continue to build out our vision for Deko as a multi-lender, multi-product platform, and further drive profitable growth.

“Dan has been a fantastic leader at Kingfisher plc and made incredible contributions to the business ensuring it stayed at the forefront of delivering new innovations and capabilities in the field of retail payments and finance. We firmly believe that he will play a central role at Deko driving our differentiation and extending our leadership in the multi-lending, multi-product space.”

Daniel added, “Deko has an incredible opportunity and an unmatched technology set to help merchants maximise their sales opportunity using finance.  Critical to that is how effective our product is for consumers at checkout - by using multiple lenders and products to create an effective purchasing experience and unbeatable acceptance promise.

“For much of my career I’ve worked to understand consumer buying journeys and with that comprehensive understanding reduce friction at the checkout, maximising consumer engagement, increase web traffic and reduce the cost of sales. It is this approach I will be bringing to Deko.”

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