Digital transformation is everywhere – from how we do business to how we communicate and interact with one another and with brands, and as such, organisations are adapting to stay relevant and survive. But there is much more to digital transformation than implementing the latest and greatest technology, according to Y Soft Corporation.
Y Soft believes that organisations must ensure that they address real business problems and look to transform the entire organisation, which requires the right vision.
Martin De Martini, Chief Information Officer at Y Soft said, “the promise of cost savings, increased productivity, and customer satisfaction is big news and organisations are jumping in feet first in order to keep up with the speed at which technology is advancing. Organisations don’t just want to survive, they want to thrive and so they must ensure that culture, leadership, structure, tasks, staff, organisational goals, and strategy are aligned, and look to transform the organisation from the inside out.”
There are two digital transformation approaches: One which is focused purely on improving internal operations, and a second that is looking for ways to support future growth. De Martin believes that the ideal vision combines both approaches.
He said, “while there is no magic spell for starting digital transformation, there are many areas to consider, including positive steps and things to avoid.
“Organisations must ensure they have a clear and communicated digital strategy. I often see companies implementing a digital strategy just for the sake of having one. Instead, business leaders should look at real business problems, both internally and with customers’ and see if digital tools and processes can help. Every digital transformation journey must start with a vision and strategy that solves a real problem and those implementing this strategy should understand that it’s not all about the technology, which is nothing without the right people. Attracting and retaining digital talent is therefore critical to digital transformation.
“Similarly, an innovative, risk-taking and adaptable culture should be promoted in order to support the wider digital culture within a company. Too many organisations forget that the key people using new technologies are the employees and without teaching and motivating staff to use these new tools, digital integration is not possible.
“Organisations should also use a collaborative approach in order to remove silos and lead to positive cross functional working. Connecting the organisation is important for significant, positive change to happen.
“Finally, it’s important to keep in mind that a vision must have space to evolve and grow over time. Technology is not going to stand still and neither should businesses. To stay relevant organisations need to adapt, change and move.”