Reading-based dealer, Frasers Office, has gone live with their new interiors website, created by Incontrol Marketing.

Nick Clark, Managing Director of Frasers said, “this is an upgrade from our old furniture site. In simple terms it gets us leads and helps us to get over the threshold with appointments for interiors jobs. We didn’t want an ecommerce site to sell a chair or a desk; we wanted a site that helped us position ourselves as an end-to-end interiors company and we’re happy with the outcome.”

Nigel Busby, Managing Director of Incontrol Marketing added, “the old site was tired and had fallen away in the rankings because of changes that predominantly Google have made so the new smartphone friendly site is geared towards rectifying that with a lot going on in the background to generate more leads. We all appreciate that sales of this nature are different to selling office products so the site is geared to work at the top of the sales funnel in terms of positioning Frasers as an interiors company as opposed to office products or just furniture and gives a much more positive perception of Frasers Interiors division. We’re pleased if Frasers are pleased.”

Check it out at www.frasersinteriors.co.uk