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Fresh Relevance and LoyaltyLion team up for online retailers

Fresh Relevance and LoyaltyLion are enabling online retailers to leverage customer data from their loyalty programs to serve tailored experiences through a new integration between the Fresh Relevance personalisation platform and the LoyaltyLion loyalty and engagement platform.

There are many ways organisations using Fresh Relevance and LoyaltyLion can benefit from the integration. Use cases include:

  • Providing a premium experience for top tier clients using dynamic content
  • Showing customers who have reached a certain points threshold a thank you message and encourage them to keep going
  • Building segments based on loyalty tier or points for use across channels
  • Gaining a more holistic customer view, with loyalty data being accessible alongside other customer data, such as their purchase history, preferences, and more

David Henderson, Chief Technology Officer at Fresh Relevance said, “Fresh Relevance has long provided its clients with the ability to engage their customers with personalized cross-channel experiences. With the integration with LoyaltyLion, this has been extended even further to leverage powerful data to provide loyalty members with a premium experience across the website, app, email, and SMS.

“This is the latest innovation in our mission to provide online retailers with the tools to increase repeat purchases, conversion rates as well as average order value (AOV) and customer lifetime value (CLTV).”

Charlie Casey, Chief Executive Officer at LoyaltyLion added, "Fresh Relevance shares our desire to help merchants maximize success by driving loyalty across the customer lifecycle. Thanks to our robust integration, any company selling online can effortlessly create personalized cross-channel campaigns that boost conversions and build deeper connections, fuelled by real-time loyalty data. We look forward to working together to support customers mutually."

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