Fresh Relevance, the marketing hub for online retailers, has announced the appointment of Georges Berzgal as Chair. George brings to the newly created role, experience in achieving commercial growth in international markets for SaaS and software enabled service businesses.

Georges is the Vice President & Managing Director, EMEA at Pitney Bowes Global eCommerce Group. He is also the former Managing Director, Europe at Bronto Software Ltd, the ecommerce marketing automation SaaS platform provider. In a career spanning more than 25 years he has held senior positions at Metropolis International Ltd. - Loyalty & Discount, MarketTools, Affinova and Zentropy Partners.

Mike Austin, CEO of Fresh Relevance said, “Georges comes to Fresh Relevance with an enviable track record, guiding organisations to the next level of growth. His market and management expertise in the areas of eCommerce, sales, loyalty and digital marketing, in the UK and US but also wider international markets, is indispensable as we continue our rapid upward trajectory.” 

In April 2017, Fresh Relevance received a £2.15 million investment from Foresight Group to help fund its expansion. The company delivers full control of real-time marketing tactics such as triggered emails and cross-channel personalisation. Organisations using Fresh Relevance include Homebase, M&M Direct, Emma Bridgewater, Thorntons, Cottages.com and White Stuff.

Georges Berzgal added, “Fresh Relevance already boasts an impressive client roster of more than 300 brands in the UK and US. However, with the global trend towards digital transformation this is just the tip of the iceberg for the company. I will be advising the senior management team, sharing my experience to ensure it realises its full global market potential.”