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Freshworks appoints new Chief Customer and Marketing Officer

Freshworks has announced the appointment of Mika Yamamoto as the company’s Chief Customer and Marketing Officer.

Mika comes to Freshworks from F5 where she most recently served as the Executive Vice President and the Chief Marketing and Customer Engagement Officer, and led the company’s data, marketing, digital transformation, and customer experience efforts across all products, segments, channels, and geographies.

Dennis Woodside, President at Freshworks said, “Mika’s combined CMO and CXO roles have given her a unique perspective that has ultimately led to innovative, measurable changes for employees, customers, and prospects. She has a long-standing track record of leading global and diverse customer experience teams and delivering exceptional go-to-market results at large public technology companies with multi-domain businesses serving customers big and small. Her know-how and desire to build and scale a large enduring company makes her a great addition to our Freshworks leadership team.”

Prior to joining F5, Mika served as Global President of Marketo and then became SVP and General Manager of Marketo at Adobe after it was acquired. She previously served as Chief Digital Marketing Officer and CMO of SMB for SAP. In addition, she has held senior leadership roles at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner, and Accenture.

Mika said, “I am excited to join Freshworks to be a part of its journey to become a multi-billion-dollar software company and to focus on a segment of companies and people I have a great passion for serving. My whole career has been spent on transforming go-to-market approaches and customer experiences within global companies to steepen the growth curve. I truly believe that bringing the end-to-end customer experience with marketing and customer success teams together at Freshworks will help accelerate growth while keeping our customers at the heart of all we do.”

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