• IDC reports highest printer sales growth in 2018 for Sharp

        • Sharp Electronics Europe had the highest unit sales growth of all office equipment manufacturers in 2018, according to the IDC Quarterly Hardcopy Peripherals Tracker, Q4 2018, an overview of the office printer market in Western Europe. The number of multi-function printers that Sharp sold increased by 16 per cent in 2018, compared to sales in 2017.

          Sharp increased the number of units sold in 2018 while also maintaining value growth (turnover per unit) of 9 per cent, within the top four manufacturers measured.

          Sharp was also named a Major Player in the 2019 IDC MarketScape for smart MFPs in Western Europe. This new report looks at the entire smart MFP ecosystem, from hardware to software, services, and overall strategy.

          Peter Plested, Director, Information Systems, Sharp Europe said, “Sharp continues to grow thanks to our focus on designing smart, secure devices with easy-to-use intelligent features, that let people save time on the tasks they perform the most. Last year we refreshed our A3 range and launched new A4 devices with the same operation across the whole line, we see the sales results as further endorsement of this refresh.”

          IDC Trackers are based on sales data reported by all major office equipment manufacturers. Trackers are published quarterly to subscribers.

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