Kinaxis selected by tea giant to digitally transform supply chain

Kinaxis has announced that it has been selected by ekaterra to break down silos, and introduce concurrent planning to enable a more agile, and accurate supply chain.

With brands such as Lipton, PG tips, T2, TAZO, and Pukka, ekaterra, based in the Netherlands, is present in more than 100 countries, with 11 production factories. The company will use the Kinaxis RapidResponse platform to gain full transparency across its entire supply chain, helping it to better manage disruption and make smarter decisions, faster.

Abhisek Biyani, IT Enterprise Application Director, ekaterra said, “our supply chains begin with a tea leaf then become products for some of the biggest tea brands, enjoyed by people all over the world. To be able to plan accurately on such a large scale, while also remaining agile to global disruption was very important both for us as a company and to our planners. Kinaxis’ platform aligned with our business’ needs, and we are excited to work with them as our business changes and evolves, as does our approach to supply chain planning.”

With Kinaxis, ekaterra will have complete transparency of its supply chain, the ability to run multiple simulations and collaborate in real-time, and leverage a full suite of applications to give the agility and flexibility needed to react to market volatility and changes in demand.

John Sicard, Kinaxis CEO added, “to ensure consumers can enjoy a beverage that is fresh and cultivated with care, companies like ekaterra in the food and beverage industry require a high level of speed and accuracy in their supply chain. The only way to achieve that is through the right planning technology. We are excited to work with ekaterra on their digital transformation and to help them achieve all their supply chain goals.”

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Kinaxis selected by tea giant to digitally transform supply chain
Kinaxis has announced that it has been selected by ekaterra to break down silos, and introduce concurrent planning to enable a more agile, and accurate supply chain.

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