• Kodak Alaris launches new marketing initiatives to rein in data chaos

        • According to Kodak Alaris, the growth of data and how we manage it is one of the greatest opportunities facing businesses and governments. With at least 90 per cent of business data is unstructured, Kodak Alaris has launched a series of marketing initiatives to combat data chaos.

          Siddhartha Bhattacharya, Vice President, Global Marketing, Kodak Alaris’ Information Management (IM) division said, “data is ubiquitous and is embedded in countless formats. Most of the time it’s free form and we refer to this as ‘data chaos’ - the point where the size and growth of unstructured data vastly outpaces structured data, presenting significant obstacles to operational efficiency, responsiveness to customers and profitable growth.”

          Kodak Alaris’ IM division, has created a business narrative to provide information on the science, technology, services and partner ecosystem needed to drive business growth for customers in the era of data chaos.

          Kodak Alaris IM has also launched a new website, available in 11 laugages, designed to help buyers navigate to the specific areas they are interested in, including Mailroom Automation, Forms Processing, Records Management, Accounts Payable Processing and Customer Onboarding.

          To better focus on the needs of Business Process Outsourcers (BPOs) and service bureaus, many of which use high volume production scanners and software, the Kodak Alaris IM division has launched a global marketing campaign under the theme, Redefining Science. As part of the campaign, BPOs and service bureaus can get ‘optimised for free’, meaning a Kodak Alaris expert will assess their information capture operation and advise on the most cost effective ways to drive efficiency. 

          The Distributed Capture (DC) market is another key focus area for Kodak Alaris IM. Distributed Capture is characterised by transactional scanning applications that are geared toward business process improvement at the point where documents and information enter the organisation. To better address the needs of the customer, Kodak Alaris is launching a second global marketing campaign focused on organisations that use or can benefit from Distributed Capture solutions. The theme of the DC campaign is Redefine the Flow of Information and it is scheduled to roll out over the remainder of the year.

          Siddhartha added, “our new business narrative, revamped website and targeted global campaigns differentiate Kodak Alaris Information Management and reposition our brand as we meet data chaos head on. It gives us a message that is highly relevant to senior decision makers across finance, operations, sales, marketing, manufacturing, logistics, human resources, and more. And it’s the foundation of all of our communications, as we help educate customers about improving efficiency, agility, speed and profitability through the effective use of unstructured data.”

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