Leveraging the cloud to drive sustainability within businesses

As sustainability moves from a non-essential application for organisations, towards a necessity, so must a business's attitude towards it. The use of cloud technology enables businesses to make this transition and global organisations already using this technology, are experiencing the benefits. This is according to Robert Belgrave, CEO at Pax8 EMEA.

With environmental experts in agreement that governments, individuals, and everyone in between, should take more action in response to their impact on the environment, the call for a more sustainable approach has never been clearer. The cloud has not only ensured an increase in flexibility, accessibility, and security to its users, but it has also provided significant sustainable value. The cloud reduces carbon emissions, energy waste, and costs, altogether redirecting businesses to move towards a greener future. Cloud computing can therefore act as a pioneer in achieving net-zero carbon emissions.

The evolution of traditional data centres

During the early stages of cloud computing, it was thought that increasing the number of traditional data centres used to power the cloud would elevate their negative environmental impact. Unquestionably, these data centres required large amounts of electricity to operate, which alternately drained power supplies and demanded high maintenance. In fact, data centres have been responsible for 2 per cent of carbon emissions: almost equivalent to the entirety of the global airline industry.

As resources are shared, and cloud vendors work on behalf of various businesses, cloud computing reduces the total number of data centres needed, thereby lowering the overall waste production. The cloud has granted organisations the opportunity to increase their capacity at any time, without the need for significant changes to the internal infrastructures, allowing for a seamless scaling experience.

Renewable energy for a greener future

Not only does utilising the cloud help to drive sustainability within businesses, but it is also a part of a wider sustainable movement. Renewable energy sources do not emit carbon waste, require no water for cooling, and therefore have a minimal negative impact on the environment. Cloud vendors are realising this and are now acting in response to the current sustainable challenges by further increasing their renewable energy usage of wind energy, solar energy, and more.

For the world to achieve a sustainable, greener future renewable energy is the necessary resource that businesses worldwide need. Cloud vendors, having made commitments to achieve net-zero across operations through the increase of renewable energy sources, acknowledge this. This has resulted in the IDC estimating that cloud computing could in fact eradicate up to 1 billion metric tons of carbon dioxide by 2024. Businesses that operate using cloud technology are not only helping to improve short-term sustainability but are also committing to long-term sustainable approaches.

Sustainability leveraged by the cloud

The pandemic has transformed the way in which organisations work, enabling cloud technology to assist the adopted hybrid working environment. This altered way of working means fewer employees are now driving to work, which reduces global waste. As a result, the cloud has increased efficiency, scalability, mobility, and control, within the technology sector, all whilst being cost-effective and environmentally friendly.

The cloud removes the negative externalities associated with traditional data centres and introduces a range of internal benefits to global businesses through renewable sources. It, therefore, solves the environmental challenges faced today and consequently steers businesses in the right direction as their sustainable ventures continue.

More News
5 hours ago
B-Corp business fulfils status by backing youth charity
FERO Retail Marketing which provides point-of-sale creative, production, and fulfilment services, has pledged its support to a charity after being inspired by the impact its work has on at-risk young people aged 11-24 years.
7 hours ago
BSI drives sustainability journey with Circular Computing
More than 11.5 billion litres of water have been saved and over 19 million kgs of carbon reduced in production thanks to a partnership between Circular Computing and BSI to build trust in remanufactured laptops and maximise positive impact for the planet, the economy, and society.
7 hours ago
Quadient unveils Inspire Flex Release 16
Quadient has announced the general availability of Quadient Inspire Flex Release 16 (R16), the latest advancement of Quadient’s enterprise omnichannel customer communications management (CCM) software solution.
1 day ago
Keeper Security announces passkey support
Keeper Security, a provider of cloud-based zero-trust and zero-knowledge cybersecurity software protecting passwords, secrets, connections, and privileged access, has announced support for passkeys within its platform.
1 day ago
DisplayNote launches Omni meeting room software application
DisplayNote, a collaborative technology company, has announced the launch of Omni, a new meeting room software application.
1 day ago
KI’s Clubhouse takes centre stage at Old Sessions House
As part of this year’s event, KI took space in the grade II listed building and CDW 2023’s festival hub, Old Sessions House, on Clerkenwell Green. The main feature this year was KI’s latest innovation, Clubhouse, a system of acoustic frames and panels that can create a variety of private and collaborative spaces.
1 day ago
Retail expert credits better weather with surge in high street sales
Retail sales surged at their quickest rate in almost two years due to the return of typical seasonal weather after one of the wettest months of March on record, according to retail experts.
2 days ago
Viking creates new jobs by insources customer service in UK
Office supplies and equipment distributor, Viking has completed the onshoring of its customer service from South Africa to Leicester, UK, creating 60 jobs in the process.
2 days ago
EPOS launches new IMPACT 1000 Bluetooth headset series
Audio brand, EPOS has announced that the IMPACT 1000, an on-ear, future-proof Bluetooth headset, is available for purchase.
2 days ago
Wickes hails marketing automation at Internet Retailing Expo
Retailer Wickes has hailed marketing automation at the Internet Retailing Expo event following a £7m revenue boost using machine learning.

Login / Sign up