Leveraging the cloud to drive sustainability within businesses

As sustainability moves from a non-essential application for organisations, towards a necessity, so must a business's attitude towards it. The use of cloud technology enables businesses to make this transition and global organisations already using this technology, are experiencing the benefits. This is according to Robert Belgrave, CEO at Pax8 EMEA.

With environmental experts in agreement that governments, individuals, and everyone in between, should take more action in response to their impact on the environment, the call for a more sustainable approach has never been clearer. The cloud has not only ensured an increase in flexibility, accessibility, and security to its users, but it has also provided significant sustainable value. The cloud reduces carbon emissions, energy waste, and costs, altogether redirecting businesses to move towards a greener future. Cloud computing can therefore act as a pioneer in achieving net-zero carbon emissions.

The evolution of traditional data centres

During the early stages of cloud computing, it was thought that increasing the number of traditional data centres used to power the cloud would elevate their negative environmental impact. Unquestionably, these data centres required large amounts of electricity to operate, which alternately drained power supplies and demanded high maintenance. In fact, data centres have been responsible for 2 per cent of carbon emissions: almost equivalent to the entirety of the global airline industry.

As resources are shared, and cloud vendors work on behalf of various businesses, cloud computing reduces the total number of data centres needed, thereby lowering the overall waste production. The cloud has granted organisations the opportunity to increase their capacity at any time, without the need for significant changes to the internal infrastructures, allowing for a seamless scaling experience.

Renewable energy for a greener future

Not only does utilising the cloud help to drive sustainability within businesses, but it is also a part of a wider sustainable movement. Renewable energy sources do not emit carbon waste, require no water for cooling, and therefore have a minimal negative impact on the environment. Cloud vendors are realising this and are now acting in response to the current sustainable challenges by further increasing their renewable energy usage of wind energy, solar energy, and more.

For the world to achieve a sustainable, greener future renewable energy is the necessary resource that businesses worldwide need. Cloud vendors, having made commitments to achieve net-zero across operations through the increase of renewable energy sources, acknowledge this. This has resulted in the IDC estimating that cloud computing could in fact eradicate up to 1 billion metric tons of carbon dioxide by 2024. Businesses that operate using cloud technology are not only helping to improve short-term sustainability but are also committing to long-term sustainable approaches.

Sustainability leveraged by the cloud

The pandemic has transformed the way in which organisations work, enabling cloud technology to assist the adopted hybrid working environment. This altered way of working means fewer employees are now driving to work, which reduces global waste. As a result, the cloud has increased efficiency, scalability, mobility, and control, within the technology sector, all whilst being cost-effective and environmentally friendly.

The cloud removes the negative externalities associated with traditional data centres and introduces a range of internal benefits to global businesses through renewable sources. It, therefore, solves the environmental challenges faced today and consequently steers businesses in the right direction as their sustainable ventures continue.

More News
9 hours ago
Ancoris and Milk & More join forces to accelerate cloud migration
Milk & More has teamed up with Ancoris, a Google Cloud service provider to migrate the company’s IT infrastructure to Google Cloud. By partnering with a like-minded organisation, Milk & More can continue its sustainable efforts, and as a result, fulfil its mission of delivering a positive impact on local communities.
10 hours ago
Lexmark recognised as a sustainability leader
Lexmark has been named a leader in the 2022 Sustainability Vendor Landscape report by global print and market insight research firm, Quocirca.
1 day ago
Survey finds only 13% network engineers involved in digital transformation decis
New research from Opengear has found that, while 90 per cent of CIOs say they are involved in decision-making for their organisations’ digital transformation efforts, only 17 per cent of those CIOs report that network managers are similarly involved, and only 13 per cent indicate that network engineers play a role.
1 day ago
TelcoSwitch joins global routing security initiative, MANRS
TelcoSwitch, a provider of unified communications and compliance solutions, has joined the global initiative, MANRS (Mutually Agreed Norms for Routing Security).
1 day ago
PaperCut launches Forest Positive printing program
PaperCut has joined the Forest Positive movement with the launch of its new sustainability and tree-planting program, PaperCut Grows. With PaperCut Grows, print users transform their essential hardcopy documents into a Forest Positive force for ecological renewal. This new tool makes it easier for businesses to actively combat climate change by more than replacing the trees used by their printing.
2 days ago
WeBuyAnyPhone.com gifts £10,000 of mobile phones to Ukraine
Volunteers supporting rescue work in Ukraine have taken delivery of £10,000 worth of mobile phones donated by tech recycling specialist WeBuyAnyPhone.com.
2 days ago
Henlow Academy goes interactive with Avocor
Henlow Academy in Bedfordshire caters to over 700 pupils in years 5 to 9 and within the first cluster that are changing from a middle to a secondary school as the region transitions from a three to a two-tier education system. As part of this development, the school is currently undergoing a major new build and refurbishment programme overseen by PCMS Design, an architectural and project management practice based in Buckinghamshire.
6 days ago
Siemens to showcase technologies accelerating decarbonisation of buildings
At Mostra Convegno Expocomfort (MCE) trade show, Siemens Smart Infrastructure will present a renewed portfolio designed to accelerate the decarbonisation of commercial, industrial, and residential buildings.
6 days ago
Study reveals how much product reviews impact what we buy
A new survey commissioned by the international fintech and payment service provider, WorldFirst reveals exactly how much product reviews influence customer decisions to buy products in the UK.
6 days ago
Pilot FriXion advert hits TV and cinema
The Pilot Pen Company will be rolling out a new TV advert this June for the FriXion range of erasable pens.

Login / Sign up