• Lyreco launches new chemical free cleaning range

        • Lyreco has launched Bioforce, a new range of chemical free cleaning products, as part of the company’s on-going drive to offer more sustainable and environmentally friendly solutions to its customers.

          Bioforce harnesses the power of nature by using biotechnology to safely remove dirt, grease and grime from all surfaces, in partnership with InnuScience. The range includes a multi-surface cleaner, a descaler, a floor cleaning degreaser, a fabric and carpet cleaner, a food safe kitchen cleaner and a general kitchen cleaner degreaser.

          Steve Teasdale, Group Managing Director & Co-Founder of InnuScience said, “we believe that biotechnology is the smartest way to solve everyday cleaning problems and create a more sustainable planet. We founded InnuScience 25 years ago to reduce the use of hazardous cleaning products and provide future generations with a cleaner planet, it’s only through real commitment by responsible global partners such as Lyreco that this can be achieved.”

          Bioforce is available to order online for next day delivery through Lyreco’s 2017 Hygiene Catalogue, which features more than 1,200 products including leading brands such as Tork, Kimberly Clark, Deb and Vileda.

          The new range underpins Lyreco’s long-term strategy to increase its market share of the cleaning and hygiene sector. It has already recorded a 25 per cent year-on-year increase in sales during 2017 and is expanding its dedicated hygiene and cleaning sales team to support the growth.

          Gareth Walton, Lyreco’s Director of Business Development – Hygiene added, “for many years the ‘away from home’ cleaning market has relied primarily on chemicals. At Lyreco we believed there was a better, more effective, and safer way of cleaning, and we are proud to be working in partnership with InnuScience to bring Bioforce to our customers.

          “The addition of the Bioforce range demonstrates our commitment to sustainability and the world around us as well as offering our customers a value for money and effective cleaning solution.”

          The Bioforce range is available to order online at www.lyreco.co.uk.

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