• Make print and paper part of your corporate social responsibility strategy

        • Many businesses are unaware that, if done smartly, the way they use print and paper can contribute to their social responsibility strategy. This is according to Brett Abson, Sales Director at ABS UK.

          Companies have become increasingly aware of corporate social responsibility (CSR) issues and maintaining ethical, social and environmental standards, as well as a need to continually improve their environmental credentials. Yet the role of print and paper in this strategy continues to be misunderstood, with many businesses believing that excessive use of paper and printing does more harm for the environment than good. Paper, however, is one of very few sustainable products and the paper industry has a number of respected certification schemes ensuring it only comes from a sustainable forest source.

          Print and paper is as an essential communication medium

          In the multimedia world, print and paper as a communications vehicle continues to be highly effective and through its myriad of uses, from learning and creativity to commercial applications, it continues to be an essential medium of choice.

          Paper is one of the most easily recyclable business by-products and we shouldn’t be afraid to use it, especially in an office environment where it is often necessary to print important documents. The key is to buy wisely and sustainably and have a managed print solution in place to control unnecessary printing and copying, particularly colour work.

          What is a Managed Print Solution?

          A managed print solution (MPS) is a software solution designed to manage the use of printers and monitor the actions of various users within an organisation to ensure it is fulfilling its print activity in the most cost-effective way. If managed correctly, it will reduce printing levels and, in turn, paper consumption. Information from a managed print solution can also form the basis of a company’s corporate social responsibility strategy.

          Why should you recycle?

          A myth surrounding the issue of print and paper is that electronic communication is more environmentally friendly than paper-based communication. However, electronic communication is not impact-free and the messages we see such as; ‘go green’, ‘go paperless’ and ‘save trees’ at the bottom of email footers can be misleading.

          If a business needs to keep a permanent copy of emails it shouldn’t feel guilty about printing them, but instead, ensure it has a robust recycling strategy in place when such documents are no longer needed.

          Adopt a holistic approach to print management

          Alongside a managed print solution, buying paper from environmentally-focused sources and recycling makes good business sense because it's easy to set up and run, it is customer and staff friendly, it saves space, reduces clutter, is cost-effective and helps the environment.

          Businesses that recycle, source sympathetically and implement a managed print solution are already one step ahead and can be confident that they are acting in a socially responsible way while improving the bottom line.

          Myths vs Facts

          Myth: European forests are shrinking.

          Fact: European forests have been growing by over 1,500 football pitches every day.

          Myth: Paper production is a major cause of global greenhouse gas emissions.

          Fact: Most of the energy used is renewable and carbon intensity is surprisingly low.

          Myth: Digital is always the preferred means of communication.

           Fact: 84% of people believe that they understand and can retain or use information much better when they read print on paper.

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