Millennials are less sceptical about print than other age groups and believe paper documents will continue to play a significant role in the future workplace, according to the latest market insight study from print industry analysts, Quocirca.
The research, which was carried out among 200 IT decision-makers aged 18-34, found that 77 per cent of millennials believe that print will still be important in 2025, compared with just 45 per cent of respondents aged 55+. More than half of millennials believe that office print volumes will increase between now and 2025, with 55 per cent expecting to see an increase in mobile printing. 69 per cent of millennials think that important documents should be printed and 63 per cent consider that printed documents are more durable than their digital counterparts.
Louella Fernandes, Research Director of Quocirca said, “as the millennial generation steps into the driving seat, the print industry needs a strong understanding of the attitudes and priorities that will inform their business decision-making. Our study revealed that, while millennials have a stronger affinity for print than might be expected, this sits within the context of wider goals for productivity and efficiency that will continue the drive for digital transformation. Successful vendors will be those who can capitalise on their position to bridge the paper-to-digital gap and create products and services that address the growing need to optimise and secure paper-based workflows.”
The research indicates that in the drive for efficiency and productivity, millennial decision-makers want key suppliers to expand their role, becoming strategic partners to IT and line of business functions. They expect vendors to invest in cloud printing, mobile printing and secure paper-to-digital workflow integration to serve the collaborative, mobile, digital workplace.
This perception of print must be viewed in the context of the business priorities of millennial decision-makers, who cite revenue generation, productivity and efficiency as their main concerns. This sits in contrast with the cost reduction imperative that has long been a driver for previous generations.
Data insight and advanced analytics is a key area where millennial decision-makers have significantly higher expectations of print vendors than previous generations. Accustomed to accessing real-time data in many areas of their lives, millennials expect the same kind of visibility of the print network. They are looking for seamless visibility from multiple devices that gives actionable intelligence on user behaviour and productivity. Creating an innovative user experience around data and analytics will be critical for vendors aiming to engage millennials.
Louella added, “vendors cannot afford to be complacent, they need to understand the drivers and motivations of this new generation of business decision-makers. Millennials want technology partners to create solutions that support the multigenerational, hybrid paper and digital workplace. Vendors are well-positioned to add value by bridging the digital to paper gap and developing advanced digital workflow integration tools. Creating intuitive user and management experiences that facilitate collaboration and increase productivity will be critical to vendor success.”
The Print 2025 Spotlight Report contains crucial insight and actionable intelligence for organisations who need to engage with millennial decision makers. The report is available from www.print2025.com . The report is part of the global Print2025 market insight study, which surveyed 575 organisations across the US and Europe to establish the future of print in the digital workplace.